News & Articles - VR

  • Harnessing the transformative power of virtual reality in events

    By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable. We believe that well-executed VR has enormous potential to enhance events, build brand loyalty through immersive content, and make virtual experiences as powerful as real-life ones. So, what is VR exactly?…

    A/V & Special Effects, Event Operations, Social Media & Technology

  • PCMA unveils its Digital Experience Institute

    PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success. The online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content on demand or donning VR…

    Breaking News, Meeting Community, Social Media & Technology

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