News & Articles - virtual

  • Reopening Exhibitions Key to Rebuilding Economies: GED 2020 Focus

    Global Exhibitions Day (GED) is going virtual in 2020 due to COVID-19. Held each June, exhibit and event industry professionals come together to foster relationships and build awareness with legislators and other policy influencers. This year, the International Association of Exhibitions and Events aims to raise awareness of, and advocacy for, the impact face-to-face exhibitions have on local economies, and the critical role they play in building businesses and connecting people around the world. GED is actively supported and promoted…

    Breaking News

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • PCMA unveils its Digital Experience Institute

    PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success. The online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content on demand or donning VR…

    Breaking News, Meeting Community, Social Media & Technology

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