News & Articles - virtual events

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • What Events May Look Like After the COVID-19 Pandemic

    COVID-19 has stopped meetings and events in their tracks. But although an unprecedented time for the industry, it will undoubtedly recover. “I am strongly convinced the physical event business will bounce back,” says best-selling author and frequent public speaker, David Meerman Scott, who studies how neuroscience affects behaviour. “Humans crave physical interaction with other humans. We want to be part of a tribe — that’s baked into our neuroscience. Our brains thrive around being around people who are just like…

    Contingency/Disaster Planning, Event Operations

  • Event planners: Did you make a difference?

    If you looked back at the last year of events that you and your team planned and delivered, can you see where you made a difference? If you are working on fundraising events, did you support causes you stand behind? Did you create events where shared value shone through and generated both funds and conversation around a passion for improvement for those you are helping? Did you leave with satisfaction and a sense of a job well done? Seeking satisfaction…

    Career Development, People & Profiles

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