News & Articles - virtual events

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

    Event Operations, Virtual Events

  • The Key to Unlocking a Compelling Online Event Experience

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

  • Exhibition Industry’s Largest Global Conference Going ‘Glocal’ in 2020

    With COVID-19-related travel restrictions expected to continue over the coming months, UFI, the Global Association of the Exhibition Industry, has decided to adjust the format of this year’s congress. Instead of holding the event in one location in November, the association will run a number of smaller regional gatherings around the world. “We want to ensure that as many of our colleagues as possible can attend in person, so we are ‘glocalizing’ the global congress,” says UFI president, Mary Larkin.…

    Breaking News

  • Exhibit House Launches New Services for Safe Workplaces, Virtual Events

    A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’ “In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group. The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits…

    Breaking News

  • Quebec Congress Centre to Adopt Hybrid Solutions when Operations Resume

    A Montreal convention centre is preparing to reopen by hosting hybrid events. The Palais des congrès made the announcement June 10, in response to the safety concerns and social distancing requirements shaking up the convention industry. “Despite the undeniable impact COVID-19 has had on the Palais’ operations, the current situation is serving as a springboard for going forward with new digital opportunities that will enable us to further make our mark globally,” says Palais des congrès de Montréal CEO, Robert…

    Breaking News

  • Survey Looks to Find Out Best Online Conference Platforms

    Online conferences and meetings have exploded amid the COVID-19 pandemic and so, too, has the number of platforms that support these virtual events. In an effort to determine which are the best, sponsorship expert Larry Weil has launched a survey. “Most users don’t get past the four or five best known platforms,” says Weil, founder of The Sponsorship Guy. “Because it is not reasonable to expect these platforms to tell you what they are not good at, we have taken…

    Breaking News

  • Seven Tips to Set Up a Successful Online Event

    Online corporate meetings and conferences are becoming the norm for many businesses amid the coronavirus outbreak, and they’re likely here to stay post-COVID-19 because of their intrinsic value. These virtual events expand audience reach, provide evergreen content opportunities, allow for in-depth reporting on attendees and are more cost-effective than their on-site counterparts. They’re also not at the mercy of external factors like a major storm or global pandemic, as is the case today. While some organizations have already fully transitioned…

    Event Operations, Virtual Events

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • What Events May Look Like After the COVID-19 Pandemic

    COVID-19 has stopped meetings and events in their tracks. But although an unprecedented time for the industry, it will undoubtedly recover. “I am strongly convinced the physical event business will bounce back,” says best-selling author and frequent public speaker, David Meerman Scott, who studies how neuroscience affects behaviour. “Humans crave physical interaction with other humans. We want to be part of a tribe — that’s baked into our neuroscience. Our brains thrive around being around people who are just like…

    Contingency/Disaster Planning, Event Operations

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