News & Articles - virtual events

  • The Hidden Advantages of Virtual Events

    The production advantages to creating virtual events are clear. They’re much easier to execute and track for engagement and are far less expensive. There are a few other advantages that you may not have thought about though. Low costs can equal more exciting entertainment: Because of the lower operation costs involved in hosting virtual events, companies have significantly more wiggle room to splurge on more exciting event entertainment than what their budgets previously allowed. For example, a company who hosts…

    Virtual Events

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Winners of VEI’s Virtual and Hybrid Event Awards Announced

    Event professionals from around the world tuned in to watch the Virtual Events Institute’s (VEI) first-ever Virtual and Hybrid Events Awards on April 22. Broadcasted from ExCeL London and Anna Valley’s hybrid event studio, accolades were presented across 15 categories. Awards’ entries were judged by a panel of 47 industry leaders, comprised of a diverse mix of corporations, associations, exhibition organizers and agencies. The judges came together for a combined total of 200-plus hours to determine the winners, runners-up and…

    Breaking News

  • How to Choose the Right Venue for your Hybrid Event

    2020 saw many events turn virtual due to the pandemic. This year, with the vaccination rollout now in full swing, hybrid events are slated to become the most popular event type. Much like in-person events, the venue can make or break a hybrid event’s success. For face-to-face events, the right spot will depend on the event’s size, duration and audience. Other considerations include budget, catering, parking, accommodation and venue availability. These factors are also important when planning a hybrid event…

    Event Operations

  • Why you Should Avoid Conference Call Apps for Virtual Events

    Video conference call fatigue is real. Today’s virtual attendees are tired of the Brady Bunch squares they interact with daily and are looking for high-quality and to be intrigued when they attend virtual events or trade shows. Few people look at a video conference call and say, “Wow, this is captivating just like broadcast events.” These platforms may be a great tool for peer discussions, family functions or the classroom, but not for a professional presentation of topical information with testing,…

    Virtual Events

  • Which Hybrid Model is Best for your Event?

    Hybrid events have been around for years but they’re completely new to many planners. With all signs pointing to the pandemic’s (eventual) end thanks to the rollout of vaccines, it’s time to become acquainted with them, if you’re not already. Planners will need to add such events to their toolkit to compete in today’s industry and be relevant to their audiences. Hybrid Events Defined A hybrid event is not an in-person event with sharable recorded sessions or a virtual event…

    Event Operations

  • Hybrid City Alliance Grows to Include Another Canadian Destination

    A second Canadian city has joined the Hybrid City Alliance, a global coalition of destinations working to organize safe in-person and virtual events. Edmonton is one of eight new members. Others include Antwerp, Belgium; Cannes, France; Durban, South Africa; Seoul, South Korea; Sydney, Australia; and Lausanne-Montreux and Zurich, Switzerland. They join co-founders The Hague; Geneva; the capital of the Czech Republic, Prague; and Ottawa, expanding the alliance’s reach to now include destinations across five continents. “(We are) proud to be…

    Breaking News

  • Amp Up your Next Virtual Event by Targeting this Sense

    With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…

    Virtual Events

  • Fun Virtual Event Activities to Boost Audience Participation

    As stay-at-home orders press on and vaccines are still only available for frontline workers and the most vulnerable, the events industry continues to move ahead in the virtual realm. While many attendees are now used to online events, they are also increasingly prone to burnout and fatigue given the amount of time spent in front of a computer these days. So, how do you stop your audience from zoning out? Until we can offer hybrid options or in-person events once…

    Virtual Events

  • Event Companies come Together to Elevate Remote Live Experiences

    Two Western Canadian event companies have teamed up to tackle the growing demand for high-end hybrid and virtual events. Experience Factory, a joint venture by OneWest Event Design and Orange Frog Productions, is a 7,000-square-foot private broadcasting studio and hybrid event space fully equipped with both the technology and talent to deliver a virtual event on par with the streaming services, cable networks and awards shows regularly enjoyed remotely. OneWest is an event management and design company in Calgary and…

    Breaking News

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