News & Articles - video

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • Using video to help your clients get more from their next event

    By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts look worthless simply by association. Now, I’m not going to tell you that using pre-recorded video can completely solve this problem because I have seen lots of money and effort wasted on video that provides nothing other than a chance…

    A/V & Special Effects, Event Operations, Social Media & Technology, Speakers & Entertainment

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