News & Articles - ULCC

  • Swoop welcomes Steven Greenway as President

    Former founding member and Chief Commercial Officer of Scoot to lead Canada’s first ultra-low-cost carrier Swoop has named Steven Greenway as President of Canada’s first ultra-low-cost carrier (ULCC), Swoop. Steven will join Swoop on March 5, 2018. Reporting to Gregg Saretsky, WestJet Group President and CEO, Steven will have end-to-end accountability for all strategic aspects of Swoop, including short and long-term planning, branding, pricing, product development, and operationalization of the ULCC in 2018 and beyond. Bob Cummings, the WestJet executive in charge of Swoop launch, will move into the role…

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  • WestJet’s ultra-low-cost carrier, Swoop, has a name, a home and a purpose

    WestJet has announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018. “The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more…

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  • WestJet announces intent to launch ultra-low-cost carrier

    WestJet has announced its intention to launch a new, ultra-low-cost carrier (ULCC) in Canada subject to agreement with its pilots and any required regulatory approvals. Service is expected to start in late 2017 with an initial fleet of 10 high-density Boeing 737-800s designed by the airline that first brought low-cost air travel to Canada in 1996. The ultra-low-cost carrier will provide Canadians with no-frills, lower-cost travel options. “We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to…

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