Engage millennials in Québec City

Social media-savvy, budget-friendly tips to attract young attendees Millennials are now the biggest generation in the Canadian workforce, and a successful event should keep them feeling engaged and “in the know.” Events can also help associations woo skeptical young professionals … Continue reading

Digital fluidity and the human experience at meetings and events

Digital fluidity – the premise that our lifestyle landscape is being forever changed by the ongoing onslaught of disruptive digital capabilities – can no longer be ignored by the meeting planning and hospitality communities. It is time to catch up … Continue reading

Don’t worry, be Appy: Seven tips to elevate your game with mobile event applications

“Are we there yet?” Little Johnny is kicking the back of the seat, obviously bored, the seatbelt rubbing against the side of his flushed face, his patience long abandoned. If you are a planner who has resisted embracing the plethora … Continue reading

Steps to promoting an event on Facebook

With social media being the buzz of today and gaining momentum everyday, it is smart to get on the bandwagon and use these platforms to your company’s advantage. Social media sites such as Twitter, Facebook and LinkedIn are providing a broad area to connect with people and other companies. It makes it a perfect platform to share real-time information and promote your events. Continue reading

Establishing trust and rapport in non face-to-face situations

When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business. Continue reading

Survey reveals social media is a critical marketing tool for event planners; usage expected to increase

A new survey from Constant Contact®, Inc. finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77 per cent of event planners currently using social media to market their events, and another 14 per cent planning to do so in the next year. Continue reading

Social media marketing for destination management companies

In the era of ever changing communication media and rapid technological advancement, companies are now dedicating a growing portion of their marketing campaigns to social media platforms. Large corporations have created positions for full time community managers, and companies dedicated to content management are being created everywhere. One may wonder how destination management companies (DMCs) should position themselves and what should be their approach to a social media marketing campaign. … Continue reading