News & Articles - tips

  • When to walk away when planning an event

    As an event planner, you are only as good as your last event. If something does not seem right to you, it may be time to walk away. Early on in my career, I learned an important lesson. I had earned a reputation for producing great themed events. A third-party client approached me to plan a themed dinner offsite at an attraction. I sent a proposal and their client was thrilled and approved it as presented. Well, things began to…

    Event Branding & Marketing, Event Budgeting, Event Operations

  • Get the speaker you want, even if you can’t afford them

    When the perfect speaker is just out of reach, it’s time to get creative I’ve been there a few times before – you know of the best and most perfectly suited speaker for your event, but the event budget can’t afford them. Those situations can be disappointing and, sometimes, the quality of the event will suffer. But, over the years, I’ve learned that a lack of money doesn’t necessarily mean you can’t get the speaker you want; you just have…

    Event Budgeting, Event Operations, Speakers & Entertainment

  • Tips for creating a consistent yet unique roadshow

    What is a roadshow? It is usually the presentation or launch of a company product or service, in seven or more locations. The presenters or trainers travel from one location to the next, rather than the attendees, which saves a great deal on costs and coordination. A roadshow can travel through a region, across a province, state or an entire country. There are also roadshows that travel the world.

    Breaking News, Event Operations, Meeting Community, Special Events

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