News & Articles - theme

  • An important question to ask yourself when planning an event: Why?

    When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were mine. If I would not spend the funds on something myself, then why would I expect the client to spend the funds? Case in point: I produced an incentive program for a client’s President’s Club. The budget was not limited.…

    Event Budgeting, Event Operations, Special Events

  • Finding a creative solution to your meeting or event problem

    When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. I often wonder if the participants remember who entertained them after dinner! Do not necessarily take no for an answer. My client was a sponsor at a convention and she needed a great evening hospitality event for two nights. It…

    Event Branding & Marketing, Event Operations, Speakers & Entertainment

  • Mixing it up

    Do you ever get the feeling that your meeting attendees are lost in the land of never-ending PowerPoint slides or listless product demos? Just how many people in the audience are playing with their BlackBerries or cell phones? Simply presenting information through a light projector onto a screen in a dim room will lose your message with a sea of glazed eyes and wandering attention spans. Try making your next meeting a livelier experience with themed sessions, destination events, and company logoed gifts as part of the meeting mix.

    Event Operations, Themes

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