An important question to ask yourself when planning an event: Why?

When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were … Continue reading

Finding a creative solution to your meeting or event problem

When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. … Continue reading

Mixing it up

Do you ever get the feeling that your meeting attendees are lost in the land of never-ending PowerPoint slides or listless product demos? Just how many people in the audience are playing with their BlackBerries or cell phones? Simply presenting information through a light projector onto a screen in a dim room will lose your message with a sea of glazed eyes and wandering attention spans. Try making your next meeting a livelier experience with themed sessions, destination events, and company logoed gifts as part of the meeting mix. Continue reading