News & Articles - The Sponsorship Guy

  • Survey Looks to Find Out Best Online Conference Platforms

    Online conferences and meetings have exploded amid the COVID-19 pandemic and so, too, has the number of platforms that support these virtual events. In an effort to determine which are the best, sponsorship expert Larry Weil has launched a survey. “Most users don’t get past the four or five best known platforms,” says Weil, founder of The Sponsorship Guy. “Because it is not reasonable to expect these platforms to tell you what they are not good at, we have taken…

    Breaking News

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

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