Disruption happens: What are you doing about it?

For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. … Continue reading

Rethinking swag: Practical ideas to increase promotional effectiveness

By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we … Continue reading