News & Articles - sponsorships

  • Finding resourceful ways to stretch a small event budget

    Working with a frugal budget doesn’t mean you have to sacrifice style and class As economies ebb and flow, budgets for events will shrink and grow as a reflection of the times. A small budget should not be the reason why an event fails — success depends on ingenuity, resourcefulness and a little flair. The first step is to know what you have to work with. Make sure you have a budget prepared and approved by the appropriate board of…

    Event Branding & Marketing, Event Budgeting, Event Operations

  • Three tips for swag sponsorships for your conference or event

    At a promotional products industry expo, I was chatting with a couple of colleagues who talked about their recent sponsorship of some conference swag bags. They had agreed to provide the bags (which apparently contained giveaways) and were hoping (key word here) to get some nice testimonials about their work, all with the intent that it would lead to more business. All I can say is that I hope it works out for them because it sounded like it was quite an investment.

    Event Branding & Marketing, Event Budgeting, Event Operations

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