News & Articles - sponsorships

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • What to Look for in a Digital Event Platform

    Prior to the COVID-19 pandemic, there were many web-based platforms that supported live events in limited capacities like video meetings or virtual walkthrough tours. Some platforms, such as event apps, have grown out of their ability to network an audience, connect buyers and sellers, and recommend relevant content to key audiences. Others are education platforms built for storing on-demand videos curated for the user to mimic a trade show or event experience. The current higher demand for an all-encompassing solution is driving…

    Event Operations, Virtual Events

  • Finding resourceful ways to stretch a small event budget

    Working with a frugal budget doesn’t mean you have to sacrifice style and class As economies ebb and flow, budgets for events will shrink and grow as a reflection of the times. A small budget should not be the reason why an event fails — success depends on ingenuity, resourcefulness and a little flair. The first step is to know what you have to work with. Make sure you have a budget prepared and approved by the appropriate board of…

    Event Branding & Marketing, Event Budgeting, Event Operations

  • Three tips for swag sponsorships for your conference or event

    At a promotional products industry expo, I was chatting with a couple of colleagues who talked about their recent sponsorship of some conference swag bags. They had agreed to provide the bags (which apparently contained giveaways) and were hoping (key word here) to get some nice testimonials about their work, all with the intent that it would lead to more business. All I can say is that I hope it works out for them because it sounded like it was quite an investment.

    Event Branding & Marketing, Event Budgeting, Event Operations

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