News & Articles - sponsorship

  • Overcome Sponsorship Challenges By Defining Value

    By Liz Gobin and Anthony Vade, FMAV Gaining and retaining relationships with sponsors continues to be one of the biggest challenges facing event and meeting professionals. Over the last ten years, the industry has been subject to legislative and cultural changes that have resulted in a seismic shift in relationship dynamics. Moreover, sponsors are demanding more from their investments and trading traditional sponsorship for personalized, outcome-driven customization. This leaves planners working harder than ever to secure and retain event sponsorship.…

    Industry Insights

  • What do you know about sponsorship?

    Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo on a poster and a program, and a thank you after the event. But that’s no longer the case. Today corporations don’t care about logo exposure on your materials and websites. It has become such a given – logo placement,…

    Event Branding & Marketing, Event Budgeting, Event Operations, Special Events

  • Allstream Centre to be re-branded Beanfield Centre

    Exhibition Place’s conference centre to have a new name Effective March 1, 2017, Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre (formerly Allstream Centre). The ten-year agreement includes title sponsorship of the centre, creation of a new logo, venue telecommunication services, building and exterior signage.  Details of the arrangement and the Beanfield Centre’s re-branding launch will be made public in…

    Breaking News, Meeting Community

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