News & Articles - sponsors

  • How to Effectively Use Data from your Virtual Event

    While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…

    Virtual Events

  • Savvy Swag Bag Items that will Thrill Online Event Attendees

    Who doesn’t love free stuff? Other than printed collateral and overly branded products, most people welcome giveaways. And the cooler and more usable the gift, the greater lasting impression it will have on event attendees. Here are five items to consider including in the ever-popular swag bag, which has become an increasingly critical way to connect with registrants as events have moved online. Headphones or Earbuds Headphones or earbuds are handy for listening to seminars, they can be used long…

    Virtual Events

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • New Platform Provides Enhanced Virtual Event Experience

    Mediasite Events has announced a complete virtual solution platform to take an event online. “(It’s) everything you need to keep the show going, despite COVID travel restraints,” says Joe Mozden Jr., CEO of Sonic Foundry, the maker behind Mediasite. “Virtual events are the new normal and even as the world starts to re-open, we believe it is forever changed.” The complete virtual platform allows users to expand reach with live or simulated live streaming. A technician works with each speaker…

    Breaking News

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

    Event Operations, Virtual Events

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • Overcome Sponsorship Challenges By Defining Value

    By Liz Gobin and Anthony Vade, FMAV Gaining and retaining relationships with sponsors continues to be one of the biggest challenges facing event and meeting professionals. Over the last ten years, the industry has been subject to legislative and cultural changes that have resulted in a seismic shift in relationship dynamics. Moreover, sponsors are demanding more from their investments and trading traditional sponsorship for personalized, outcome-driven customization. This leaves planners working harder than ever to secure and retain event sponsorship.…

    Industry Insights

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