News & Articles - social media

  • You Still Need Facebook: The best practices of marketing on the largest social network

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

    Event Branding & Marketing, Event Operations

  • Under the influencer: Planners are missing out on next-gen social media marketing

    It’s the age of the influencer. Social media marketing has created a strata of social media users that leverage their online followings — some as small as 1,000, with others in the hundreds of millions — to strike deals with brands and organizations to not just promote their products, but to lend them some VIP verve and spark a conversation. It’s the celebrity endorsement evolved, and it’s marketing that’s tailor-made to engage audiences and follow through on brand awareness, the…

    Social Media & Technology

  • Social media: Just because you can, does not mean you should

    Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in Britain and almost five hours in Hong Kong. That does not include being online at work! These statistics highlight the seemingly unstoppable growth of social media in our lives. The benefits of this new technology have been extraordinary. Anyone can…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Could your event be used as a platform for someone else’s cause?

    On September 1, 2016, National Football League player Colin Kaepernick opted to kneel during the national anthem, creating a countrywide controversy, which has grown into one of America’s most intense national debates. From every corner bar watching Monday night football to the White House, opinions have been voiced, insults traded and threats made. Social media has proven to be the very powerful accelerant for this explosive situation. The NFL is the richest sports organization in history with US$13 billion in…

    Contingency/Disaster Planning, Event Operations

  • Planner profile: Arlene Schilke, CMP

    Present: Timewise Event Management Inc. Expertise: Meeting and Convention Management Specialty:  Social Media, Leadership, Trends Tell us about yourself. #girlboss, #eventprof, #entrepreneur, #workingmom #snapchatter #foodie — Needless to say, I love social media almost as much as I love face-to-face meetings. I grew up in a small town in northern Manitoba so to live in an era of technology and live streaming where we are able to connect virtually to anyone anywhere, is fascinating to me. After studying English and…

    Industry Profiles, People & Profiles

  • Free speech: It is worth the price

    In January of this year, a mob attacked a building at the University of California, Berkeley. Their purpose was to prevent someone with whom they disagreed from speaking. In April, another speaker invited to address an audience at the same university was similarly prevented from speaking due to threats of violence. These incidences and many others like them have raised serious questions about the legitimacy of a right that once was taken for granted – free speech. Indeed, there are…

    Career Development, People & Profiles

  • Stretch goals: Why your special event should have an exercise program

    Any presenter will tell you that one of the worst times to make a presentation or give a speech is immediately after lunch. The end of the day also ranks high in the least favourite times to speak. There is a long held adage, “What the bottom cannot endure, the mind cannot absorb.” The reality is that the more people remain sedentary at a special event, working in an office or indeed throughout the whole day, the less well they…

    Event Operations, Speakers & Entertainment

  • How to manage your online reputation

    Between the rise of social networks, cloud apps, and 24/7 wireless connected solutions, online reputation management is now an essential topic to keep in mind when managing a personal or professional online brand. Luckily for meeting planners and industry vendors, maintaining a positive and professional image needn’t be as difficult as it seems – even in an age where access to virtually anything you could want to know about anyone or anything is just a click or tap away. Below,…

    Career Development, People & Profiles

  • Powering your programs: Nine data sources for revving up your event measurement

    You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve their programs. If that sounds familiar, rest assured — you are probably generating buckets of data points just waiting to be collected and examined. Look no further than the event technology and digital components you are already using as part…

    Event Operations, Social Media & Technology

  • Fake news can cause real damage to your business

    As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. From the U.S. to Spain, Gallup World Polls show declining trust in governments. A recent study shows that a minority of the population (40 per cent) in OECD countries trusts their governments. Keep in mind that all the OECD countries…

    Event Operations, Social Media & Technology

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