Powering your programs: Nine data sources for revving up your event measurement

You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading

Disruption happens: What are you doing about it?

For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. … Continue reading

How to increase pre-conference engagement with social media and games

Engaging your attendees prior to the event is the best way to ensure participants will be excited during the show and even afterward. Encouraging participation before the event sets the stage for high levels of engagement because your audience will … Continue reading