Social media: Just because you can, does not mean you should

Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in … Continue reading

Could your event be used as a platform for someone else’s cause?

On September 1, 2016, National Football League player Colin Kaepernick opted to kneel during the national anthem, creating a countrywide controversy, which has grown into one of America’s most intense national debates. From every corner bar watching Monday night football … Continue reading

Planner profile: Arlene Schilke, CMP

Present: Timewise Event Management Inc. Expertise: Meeting and Convention Management Specialty:  Social Media, Leadership, Trends Tell us about yourself. #girlboss, #eventprof, #entrepreneur, #workingmom #snapchatter #foodie — Needless to say, I love social media almost as much as I love face-to-face … Continue reading

Powering your programs: Nine data sources for revving up your event measurement

You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading