News & Articles - second screen

  • Powering your programs: Nine data sources for revving up your event measurement

    You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve their programs. If that sounds familiar, rest assured — you are probably generating buckets of data points just waiting to be collected and examined. Look no further than the event technology and digital components you are already using as part…

    Event Operations, Social Media & Technology

  • How to rock your second screen roll out

    By Victor Paan Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more. Second screen is still a fairly new technology, but through our experience utilizing…

    A/V & Special Effects, Event Branding & Marketing, Event Operations, Social Media & Technology

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