News & Articles - return on investment

  • Bringing it Home: The ROI of the Sales Conference

    By Ben Moorsom When the sales conference is over and your teams are back in the field, are they applying what they learned? Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality and skill to persuade a potential buyer to commit to a deal. And it’s a grind — pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition. It’s not for…

    Event Operations

  • Five corporate travel challenges meeting planners should prepare for

    By Dirk Baerts The year 2016 continues to bring unprecedented opportunities for the meetings and incentives industry in Canada. While new opportunities exist, meeting planners and travel organizers will also face increased challenges. Canada is an attractive destination for international business meetings thanks to its high level of service, easy access, business culture, as well as competitive pricing. According to ICCA, Canada ranked 9th in the world in 2014 for most international meetings held. Destinations like Toronto, Vancouver, and Montreal continue…

    Corporate Travel & Incentives, Meeting Community, The Business of Meetings, Travel Tips & News

  • Five areas corporate planners may want to consider outsourcing for their next event

    By Niesa Silzer If you are responsible for planning and executing your organization’s events, then you know first-hand how much work, time and money goes into managing a successful event. Without a doubt, you’ve needed more resources – staff, time, information – but in today’s economy many organizations are unable to allocate additional personnel to their budgets. While resources may be limited, internal planners must continue to meet the need for creative and memorable event experiences, and deliver a return…

    Meeting Community, Top 5 Lists

  • ROI checklist: Items to consider to ensure a healthy return on investment for your meetings

    We all know meetings don’t just happen. They take planning, company resources’ time and hard earned cash. In order to understand your meeting’s ROI, it is necessary to measure the full extent of the costs required to execute a successful meeting. It all begins with establishing your objectives.  Let’s start with the most basic of questions. Why – What is the purpose of the meeting? What is your message? How do you want your participants to behave and feel at…

    Event Budgeting, Event Operations, Meeting Checklists, Meeting Community, The Business of Meetings

  • The changing perception of face-to-face meetings

    By Joe Nishi and Jennifer Glynn Since the very beginning, people have been meeting. For faith, trade, education, political or social reasons, we shook hands as a gesture of peace by demonstrating that the hand holds no weapon and looked into each other’s eyes and decided to either trust or not trust either other. At one time, it could have meant the difference between life or death. Today, the reasons to meet can be just as important, from pharmaceutical companies…

    Meeting Community, The Business of Meetings

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