News & Articles - research

  • In-person Events Safer than Daily Activities: Study

    Amid uncertainty of the fourth COVID wave fuelled by the Delta variant, research shows attending in-person business events is safer than daily activities like going to the grocery store, and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the infection rates were as much as 95 percent lower than the U.S. at large. Modelling found risks of infection at events to be as much as eight times less than the metropolitan…

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  • WTTC Report Shows Cost of COVID-19 on Travel Industry

    Prior to the pandemic, travel and tourism (including its direct, indirect, and induced impacts) accounted for one in four of all new jobs created across the world, 10.6% of all jobs (334 million), and 10.4% of global GDP (US$9.2 trillion), said a new report released by the World Travel and Tourism Council (WTTC). International visitor spending amounted to US$1.7 trillion in 2019 (6.8% of total exports, 27.4% of global services exports). WTTC’s latest annual research also shows that: the travel…

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  • Virtual Meetings During Pandemic Leading to Changes in Corporate Events

    The Global Business Travel Association (GBTA) recently published findings from a study into organizations’ corporate meetings and events strategy as a result of the pandemic, and found that the number of hybrid meetings is set to double by the end of 2021. The year 2020 will likely be remembered for virtual meetings among other things (masks, hand sanitizer, social distancing etc.), but into 2021 the trend moves toward hybrid meetings. Before the pandemic, approximately seven in 10 respondents (71 per…

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  • Hospitality research: 2018 investment forecast for the GTA

    Large events draw travellers to Toronto, bolstering investor interest Heightened tourism drives occupancy, revenue growth throughout the Great­er Toronto Area (GTA). Record-breaking visitation to Toronto in 2017 spurred signifi­cant increases in hotel occupancy, RevPAR and ADR. International visitation to the area reached a high last year, aided by a jump in visitors from Mexico as visa requirements to visit Canada from the country were eliminated. Large conferences and major events, including the Invictus Games and North American Indigenous Games, drew…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

  • Meetings Industry Euchre Tournament (MIET 2018)

    The Meetings Industry Euchre Tournament, an annual event which raises money for cancer research, is excited to announce the transition of the 7th Annual Tournament to CanSPEP, the Canadian Society of Professional Event Planners. CanSPEP and MIET have signed a memorandum of understanding which supports the integrity of the event and ensures profits will support cancer research to find a cure through Princess Margaret Cancer Foundation. Founding member and Chair of MIET and BBW Vice President Sheila Wong states, “It’s…

    Breaking News, Meeting Community

  • What do you know about sponsorship?

    Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo on a poster and a program, and a thank you after the event. But that’s no longer the case. Today corporations don’t care about logo exposure on your materials and websites. It has become such a given – logo placement,…

    Event Branding & Marketing, Event Budgeting, Event Operations, Special Events

  • Don’t let technology become a meeting distraction, warns Imago Venues

    Technology in meetings has to be used carefully to avoid it becoming a distraction, according to Imago Venues. Its research – Is the meetings industry is doing enough to inspire the business leaders of tomorrow? – found that whilst 75 per cent of delegates and 77 per cent of students like meetings to use interactive games and new technology, it has to be used so it does not take away from the learning process. The research was carried out in conjunction with…

    Breaking News, Meeting Community, Social Media & Technology

  • Keynote speakers need careful consideration, says Imago Venues

    A big-name keynote speaker may not be enough to inspire meeting attendees, according to research carried out by Imago Venues. The research measured whether the meetings industry is doing enough to inspire the business leaders of tomorrow, and was conducted in conjunction with Loughborough University and The Right Solution. One of the key questions asked delegates and organisers what made an inspirational speaker and respondents were unanimous in what matters most to them. Passion and enthusiasm came out top of…

    Breaking News, Meeting Community

  • Research into millennials backed by meetings industry

    Imago Venues’ research “Is the meetings industry of today doing enough to inspire the business leaders of tomorrow” has been well received by the meetings sector since its launch last month. The research was conducted in conjunction with Loughborough University and The Right Solution and the results revealed the reality of life in the workplace compared to students’ expectations as they embark on their career. The findings show that delegates see meetings as an opportunity for creative and innovative thinking…

    Breaking News, Industry Research, Meeting Community

  • Destination Canada and University of Guelph support Canadian tourism research

    New two-year research agreement includes tourism research grant opportunities Destination Canada, the University of Guelph, and the Travel and Tourism Research Association (TTRA) have teamed up to support tourism researchers across Canada. The partnership includes both a funding component and an open tourism research database where researchers can access thousands of raw datasets. The database includes over 52,000,000 data points about travellers’ perceptions of Canada, representing survey results from approximately 118,226 people surveyed from 2007-2013. In addition, in partnership with the TTRA and University…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

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