News & Articles - Redstone Agency

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • The Key to Unlocking a Compelling Online Event Experience

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • Resourceful ways to stretch a small meetings budget

    Meeting planners don’t generally lack original ideas for how to wow attendees. It’s fun to daydream about having a limitless planning budget and all of the things we could do, from infamous speakers, to the highest quality of food and beverage, and holding events in the most breathtaking destination locations and venues. Now, back to reality. Many of us face small or shrinking meetings budgets, especially in the not-for-profit world. Here are a few ways that you can help stretch…

    Event Budgeting, Event Operations, Food & Beverage, Site Selection, Speakers & Entertainment

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