Rethinking swag: Practical ideas to increase promotional effectiveness

By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we … Continue reading

Ten tips for your next conference

Conferences are hard work. From developing the creative treatments to establishing milestones and timelines, planning ahead can make all the difference in the world. When planning a conference, there are specific guidelines that you should always follow in order for it to run smoothly. Here are 10 tips that will help you plan and run a successful conference. Continue reading