Four reasons why you should attend professional association meetings

As an association manager, I’m regularly coming up reasons why professionals should join their industry associations, and different ways to market and share their value propositions – and yet, there is still work to do around awareness in our own … Continue reading

Top 10 ways to attract Millennials to association events

Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association … Continue reading