Unexpected added costs when planning an event

At one point in every event planner’s career, there has been the situation of receiving a final invoice from a venue with added costs that were never included in the budget. This refers to power costs, internet costs, extra catering … Continue reading

Meeting analytics: The future of managing event data is here

By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus … Continue reading

Marketing and event planning team collaboration greatly valued for creating successful events

One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA … Continue reading

Tourisme Montréal rallies tourism industry around its value proposition for the business travel market

At its annual conference on tourism prospects, an event that kicks off Montréal’s fall tourism season, Tourisme Montréal presented the pillars that will support its strategy for the business travel market. The organization invited Montréal leaders to work synergistically with … Continue reading