News & Articles - Phil Rappoport

  • Three fallacies about mobile apps for events, and how to address them

    2017/10/20

    By Phil Rappoport Event mobile apps have become a mainstay for conferences and meetings. Participants expect the digital version of the printed program, and with good reason. The event mobile app is the best, most convenient meeting tool that can be continually updated. When an event app is released weeks or even months before an event, it allows delegates to plan and customize their schedule, read speaker profiles, mark specific exhibitors for must-have conversations, and download slides. Changes to the…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Selecting the right mobile event app

    2017/03/16

    By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year. Apprehension that existed three to five years ago is clearly giving way to acceptance. An oft-heard obstacle was the…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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