News & Articles - PCMA

  • PCMA Launches Digital Event Strategist Program to Support Hybrid Future

    PCMA’s Digital Event Strategist (DES) certification for event professionals has secured Encore, a leading global event technology and production company, as partner in a three-year agreement to include scholarships and other direct benefits to the business events community. “Digital and hybrid event education has proven to be important during the global pandemic to re-skill the industry. Organizations needed to find a way to meet, and the rapid transition to leverage digital platforms was the only path forward,” said the release.…

    Breaking News

  • PCMA to Acquire Association of Corporate Event Marketers

    Two meetings industry associations are set to merge. PCMA, formerly known as the Professional Convention Management Association, has announced plans to acquire the Corporate Event Marketing Association (CEMA). The deal would make CEMA a wholly owned division of PCMA, with distinct memberships. “This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond,” said PCMA president and CEO, Sherrif Karamat, and PCMA board…

    Breaking News

  • Updated Business Events Compass Report Revises Recovery Forecast

    PCMA has released an update to Business Events Compass, an actionable framework of insights and strategies for event professionals and their business partners during the pandemic and beyond. The best case for economic recovery of the business events sector to pre-COVID levels is now expected to take place in Q3 2022 or later. The effectiveness of COVID-19 containment measures across Asia Pacific (APAC) is a reason for optimism, with elevated prospects for a continued recovery in the region. Forty-five per…

    Breaking News

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • PCMA announces proposed 2018 Board Officers and Directors

    The Professional Convention Management Association (PCMA) Nominating Committee met on August 25, in Chicago, IL, to determine the final slate from the extraordinary nominee applications for the 2018 open board officer and director positions. After vigilant due diligence and deliberation, the committee offers the following slate of candidates for leadership positions on the 2018 PCMA Board of Directors. According to the PCMA Bylaws, this official announcement of the proposed slate is to be sent to the membership by Oct. 1.…

    Breaking News, Career Development, Meeting Community, People & Profiles

  • Metro Toronto Convention Centre president and CEO honoured with PCMA Lifetime Achievement Award

    The Metro Toronto Convention Centre (MTCC) congratulates Barry Smith, President and CEO, on being honoured with a Lifetime Achievement Award by the Professional Convention Management Association (PCMA) Education Foundation at the 2017 Visionary Awards in Washington, D.C. Smith is one of the first Canadians to ever receive this prestigious award, which recognizes inspirational leaders for their extraordinary contributions to the business events industry. The award acknowledges Barry as an industry pioneer who has earned a strong reputation for successfully attracting international business…

    Award Recognition, Breaking News, Meeting Community, People & Profiles

  • PCMA Education Foundation announces the 2017 lifetime achievement honorees

    Carol Krugman, Martin Balogh and Barry Smith will be honored at the 2017 Visionary Awards on May 3rd 2017 at the Marriott Marquis, Washington DC. Over 1,000 industry professionals will gather this spring at the 2017 Visionary Awards to honor these luminaries’ extraordinary contributions. The reimagined format which debuted in 2016 will continue in 2017.  Attendees will experience an Oscars-like evening with red carpet arrival, awards show, and after party, hosted by the PCMA Education Foundation and presented in partnership…

    Award Recognition, People & Profiles

  • Freeman Audio Visual’s Heidi Welker receives PCMA CE President’s Award

    Heidi Welker, VP Marketing, Freeman Audio Visual Canada, was the recipient of the inaugural President’s Award from the Professional Convention Management Association Canada East Chapter at this year’s Canadian Innovation Conference in St. John’s, Newfoundland. Heidi Welker was recognized for her ability to bring people together and lead high performing teams that drive results. As President of the PCMA Canada East Chapter from 2012-2014 and her many years of service before that, Heidi was renowned for bringing members together and…

    Award Recognition, People & Profiles

  • PCMA unveils its Digital Experience Institute

    PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success. The online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content on demand or donning VR…

    Breaking News, Meeting Community, Social Media & Technology

  • Vancouver scoops two awards for conference marketing plan

    Innovative, multiplatform marketing campaign recognized by Destination Canada and BCAMA Vancouver has received two recognitions for outstanding marketing for a campaign created for the Professional Convention Management Association’s 2016 Convening Leaders Conference, held in January at the Vancouver Convention Centre. In mid-October, Destination Canada’s Explore Canada Awards of Excellence honoured the campaign with the “Most Innovative PR Campaign” award. According to the judges, “PR for conferences is typically boring, with formulaic videos and social media that merely shares and retweets…

    Breaking News, Meeting Community

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