News & Articles - pandemic

  • Expansion of CAEM Mentorship Program Aims to Create Sense of Community

    The Canadian Association of Exposition Management (CAEM) has opened applications for its expanded mentorship program. The broadened program will not only foster mentor-mentee relationships but enable peer-to-peer ones, too. CAEM says it hopes the change will create a greater sense of community during these unprecedented times. Launched in 2019, the mentorship program matches leaders in Canada’s event and exposition community with emerging business professionals to inspire and enable them to become the leaders of tomorrow. To apply, mentors must have…

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  • Canadian Airline Revs Up for Summer with New Schedule, Cancellation Policy

    The country’s largest airline is ready for take-off, even if the advisory against non-essential travel remains in place for Canadians. Air Canada has released a new summer flight schedule to nearly 100 cities in North America and globally, at a time when some economies begin to open up. Within Canada, the schedule will increase to 58 routes in June from 34 in May, with more to be added in August and September. “As we emerge from the COVID-19 pandemic, during…

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  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • GBAC Star Certification to Help with Reopening of Events Industry

    A new program will enable public venues of all sizes to create and maintain an effective cleaning, disinfection and infectious disease prevention plan that could help with the safe resumption of face-to-face events and allay attendee concerns. Unveiled by the Global Biorisk Advisory Council (GBAC), a division of the worldwide cleaning industry association ISSA, GBAC Star establishes requirements to assist facilities with work practices, protocols, procedures and systems to control and minimize the risk associated with virulent agents like the strain…

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  • Study Shows Increased Confidence in COVID-19 Business Restoration

    Most companies are planning COVID-19 recovery for 2020, with one-third preparing for it in the next three months, according to a new report by the Global Business Travel Association (GBTA). “The global business travel industry remains at a standstill but we are finally beginning to see some light at the end of this very long tunnel,” says GBTA CEO, Scott Solombrino. GBTA is a business travel and meetings trade organization with operations on six continents. It surveyed almost 1,600 member…

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  • Sanitized Air Travel to Affect More than 70 Points in Passenger Journey: Report

    Dozens of areas in an airport could change after the coronavirus pandemic to restore confidence in flying, according to a leading aviation marketing consultancy firm. In its latest report, SimpliFlying details what it will be like to fly in the age of ‘sanitized’ travel, from check-in through arrival at the destination. Highlights of the multi-step approach to passenger safety include all bags to be ‘sanitagged,’ the touchless cabin, in-flight janitor and the end of the ‘30-minute turn.’ Beginning with online…

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