News & Articles - online event

  • How to Effectively Use Data from your Virtual Event

    While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…

    Virtual Events

  • MMBC’s New Video Series Addresses Advocacy Work and Initiatives

    Meetings Mean Business Canada (MMBC) started the year with a new video series outlining its key activities for the first quarter of 2021. The first video, featuring chair Clark Grue, addresses the coalition’s advocacy work and provincial initiatives. Grue explains MMBC will continue to advance the following messaging to all levels of government: face-to-face events bring business leaders together to create transactional opportunities that drive the economy, jobs and other growth opportunities; and the business events sector has decades of…

    Breaking News

  • How the Internet may be Hurting your Virtual Event

    Working from home became an unexpected reality during the pandemic. Like most, I upgraded our Internet connection after making the transition to ensure everyone in my household could continue to make video calls, watch Netflix and browse the web without interruption. As the events industry moved online, more thought was given to networking technology than ever imagined as planners and producers struggled to manage Internet traffic. In an ideal world, everyone would have enough Internet at their disposal and it…

    Virtual Events

  • Pandemic Drives IAEE to Pivot to Virtual Expo

    Due to the enhanced negative realities of COVID-19, the in-person portion of the 2020 International Association of Exhibitions and Events’ (IAEE) Expo! Expo! has been cancelled. In its place, IAEE will host a virtual event with many of the same show elements. “In light of current health and safety concerns, the board has unanimously decided to transition this face-to-face event to a wholly virtual experience,” says IAEE chair, Bob McLean. “With this decision, the board and staff have recommitted our…

    Breaking News

  • The Real Cost of Hosting a Webinar

    One of the first (and most important) questions people ask when exploring webinar options is, how much will it cost? Understanding the expenses associated with a webinar is key to being able to project and manage your return on investment. Webinar Platform The most obvious cost associated with running a webinar is the platform. Some simple platforms are free up to a certain number of attendees, while more advanced technologies typically require that you pay a monthly or annual fee…

    Event Operations, Virtual Events

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

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