News & Articles - mobile

  • Selecting the right mobile event app

    By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year. Apprehension that existed three to five years ago is clearly giving way to acceptance. An oft-heard obstacle was the…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Connected hotels: The next big thing

    By Tony della Busa After the record-breaking year in 2015 ended, many in the industry asked: “How are we going to make 2016 better?” Not surprisingly, there continues to be major growth opportunities in the power and use of mobile devices and apps. As a key area of development for hotels, they will need to find ways to further innovate to better connect and deliver a more personal and localized experience for their mobile guests and meeting planners. The key…

    Corporate Travel & Incentives, Event Operations, Social Media & Technology, Travel Tips & News

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