News & Articles - MMBC

  • Industry veteran Julie Coker Graham to co-chair Meetings Mean Business Coalition

    The Meetings Mean Business Coalition (MMBC) has appointed Julie Coker Graham, president and chief executive officer of the Philadelphia Convention & Visitors Bureau (PHLCVB), as its next co-chair. Coker Graham will join Paul Van Deventer, president and chief executive officer of Meeting Professionals International (MPI), in leading the coalition and promoting the value of face-to-face meetings, conferences, conventions, incentive travel, trade shows and exhibitions. “We are very excited to have Julie be the first CEO of a convention and visitors…

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  • Meetings Mean Business relaunches Worth Meeting About campaign

    Industry campaign showcases the importance of face-to-face meetings for business and society The Meetings Mean Business Coalition (MMBC) has relaunched its Worth Meeting About campaign with an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation. Leveraging digital tactics and storytelling, the coalition will emphasize the message that when it’s important, it’s Worth Meeting About. “Worth Meeting About brings to life the value behind meetings and the…

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