News & Articles - MMB

  • Meetings Mean Business relaunches Worth Meeting About campaign

    Industry campaign showcases the importance of face-to-face meetings for business and society The Meetings Mean Business Coalition (MMBC) has relaunched its Worth Meeting About campaign with an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation. Leveraging digital tactics and storytelling, the coalition will emphasize the message that when it’s important, it’s Worth Meeting About. “Worth Meeting About brings to life the value behind meetings and the…

    Breaking News, Meeting Community

  • Meetings Mean Business Coalition goes global

    American-led coalition will work with international partners to unite the meetings industry around the world The Meetings Mean Business Coalition (MMB), a cross-industry communications and advocacy initiative, is introducing a platform for industry professionals in every corner of the globe to better advocate for the power of face-to-face meetings. A newly created licensing agreement will allow partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for…

    Breaking News, Meeting Community

  • Meetings yield healthy return on investment for small business owners, especially in tech sector

    New survey shows small business owners continue to prioritize investments in face-to-face meetings Small business owners report that in-person meetings facilitate and enhance their ability to innovate, engage and collaborate, according to a new survey released by the national coalition Meetings Mean Business (MMB). As a result, 91 percent of small business owners plan to spend as much or more on travel for meetings in 2017 as they did in 2016. “The small business owner community is a critical contributor…

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