Dos and don’ts for events geared toward young professionals

Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both … Continue reading

Research into millennials backed by meetings industry

Imago Venues’ research “Is the meetings industry of today doing enough to inspire the business leaders of tomorrow” has been well received by the meetings sector since its launch last month. The research was conducted in conjunction with Loughborough University … Continue reading

Attracting Generation X – the forgotten generation of meeting attendees

While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan … Continue reading

Bridging the gap: Creating an event with multi-generational appeal

By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what … Continue reading

How to help your event newbs: Tips for helping first-time attendees build relationships before an event

Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around … Continue reading

Top 10 ways to attract Millennials to association events

Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association … Continue reading

Community volunteerism: How to engage your event’s local community by providing a hands-on charity component

Volunteering has become a large component for events these days. Attendees, especially millennials, want to be part of something greater and leave each event with a sense of accomplishment. Not only is incorporating community volunteerism a feel-good opportunity for the … Continue reading

Millennials want to travel more for business, embrace value of face-to-face meetings

Business traveller satisfaction with getting through airport security and faith in overall economy declines significantly since previous quarter Millennials are nearly twice as likely to want to travel more for business than Baby Boomers (45 per cent to 26 per … Continue reading