By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable. We believe that well-executed VR has enormous potential to enhance events, build brand loyalty through immersive content, and make virtual experiences as powerful as real-life ones. So, what is VR exactly?…
A/V & Special Effects, Event Operations, Social Media & Technology