Interactive Events: Strategies that make the content the marketing

By Dan McCarthy Just 20 years ago, flyers, posters and word-of-mouth were the go-to promotion tools. Nowadays, social media has made effective event promotion far more complex, demanding interactive content that generates and sustains engagement with attendees, regardless of the industry. But … Continue reading

Six marketing tips to promote your next event

By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is … Continue reading

Social media: Just because you can, does not mean you should

Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in … Continue reading

A Palais des congrès de Montréal marketing campaign earns international distinction

The meetings and conventions world recognized the work of the Palais des congrès de Montréal at the Meeting Industry Marketing Awards (MIMA) recently presented in London. The “Numbers 1-5-52” relationship marketing and communications campaign intended for the international, U.S. and … Continue reading

Destination Halifax rebranded as Discover Halifax

As of May 31st, 2017, the Halifax region’s Destination Marketing Organization (DMO), formally known as Destination Halifax, has changed its name and brand to Discover Halifax, featuring a brand new business strategy and fresh programs. To announce the new strategic direction for … Continue reading

Freeman Audio Visual’s Heidi Welker receives PCMA CE President’s Award

Heidi Welker, VP Marketing, Freeman Audio Visual Canada, was the recipient of the inaugural President’s Award from the Professional Convention Management Association Canada East Chapter at this year’s Canadian Innovation Conference in St. John’s, Newfoundland. Heidi Welker was recognized for … Continue reading