News & Articles - marketing

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

    Event Operations, Virtual Events

  • Mobile Event Apps: How to Choose the Right One

    Mobile event apps are almost expected today and will become even more important as face-to-face exhibitions resume. But with so many offering similar features, how do you decide which is the best one? While research shows cost is the biggest determining factor for organizers when selecting an event app, it shouldn’t be the only one. Here’s what you need to consider. 1. Functionality. Establish what you require and then find out if the app provides it. What you need will…

    Event Operations, Social Media & Technology

  • Exhibit House Launches New Services for Safe Workplaces, Virtual Events

    A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’ “In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group. The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits…

    Breaking News

  • Seven Tips to Set Up a Successful Online Event

    Online corporate meetings and conferences are becoming the norm for many businesses amid the coronavirus outbreak, and they’re likely here to stay post-COVID-19 because of their intrinsic value. These virtual events expand audience reach, provide evergreen content opportunities, allow for in-depth reporting on attendees and are more cost-effective than their on-site counterparts. They’re also not at the mercy of external factors like a major storm or global pandemic, as is the case today. While some organizations have already fully transitioned…

    Event Operations, Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • Steps to Protect Yourself if an Event is Cancelled

    Many events have been affected by the COVID-19 pandemic, resulting in cancellations. Some vendors have returned deposits while others have agreed to hold them as a credit toward rescheduled events. Then there are those who have refused refunds or credits altogether. Why the difference? It often comes down to the terms included in your contract. With uncertainty around the outbreak and, consequently, when in-person events may take place, it’s important to review the cancellation policy to avoid a penalty. Also,…

    Meeting Community, The Business of Meetings

  • Best Western Hotels and Resorts continues award-winning “Today’s Best Western” campaign

    Press Release In 2018, Best Western Hotels and Resorts introduced the travel industry to “Today’s Best Western,” a year-long campaign representing Best Western’s rich and colourful past while celebrating the excitement and vibrancy of the brand today. The initiative included a special “Behind the Brands” series, which raised awareness about Best Western’s contemporary, diverse brand portfolio and offered travellers a look at the evolution of this powerhouse brand. Today, Best Western announced that “Today’s Best Western” will be back in…

    Breaking News

  • Audience First: The biggest secret to a memorable presentation

    “OK, so, here’s what I want to talk about.” I meet with 75 or so presenters every year to help them craft talks, presentations, fireside chats and panels, and this is often the first set of words a speaker shares. This is a problem, and it’s big enough to derail your entire presentation. Many speakers think about presentations as moments of tell, as in, “I have something to tell the audience.” But the truth is, presentations are moments of sell.…

    Speakers & Entertainment

  • Interactive Events: Strategies that make the content the marketing

    Just 20 years ago, flyers, posters and word-of-mouth were the go-to promotion tools. Nowadays, social media has made effective event promotion far more complex, demanding interactive content that generates and sustains engagement with attendees, regardless of the industry. But it doesn’t have to be expensive, just clever, which makes it accessible to even the most budget-hampered planner. Below, we highlight the elements of successful marketing strategies for the lead up to and day of an event that establish lasting engagement with the brand, and a…

    Event Branding & Marketing, Event Operations

  • You Still Need Facebook: The best practices of marketing on the largest social network

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

    Event Branding & Marketing, Event Operations

Venue & Supplier Profiles