News & Articles - marketing

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? ESTABLISH AN E-MAIL MARKETING CAMPAIGN E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Branding & Marketing, Virtual Events

  • Steps to Protect Yourself if an Event is Cancelled

    Many events have been affected by the COVID-19 pandemic, resulting in cancellations. Some vendors have returned deposits while others have agreed to hold them as a credit toward rescheduled events. Then there are those who have refused refunds or credits altogether. Why the difference? It often comes down to the terms included in your contract. With uncertainty around the outbreak and, consequently, when in-person events may take place, it’s important to review the cancellation policy to avoid a penalty. Also,…

    Meeting Community, The Business of Meetings

  • Best Western Hotels and Resorts continues award-winning “Today’s Best Western” campaign

    Press Release In 2018, Best Western Hotels and Resorts introduced the travel industry to “Today’s Best Western,” a year-long campaign representing Best Western’s rich and colourful past while celebrating the excitement and vibrancy of the brand today. The initiative included a special “Behind the Brands” series, which raised awareness about Best Western’s contemporary, diverse brand portfolio and offered travellers a look at the evolution of this powerhouse brand. Today, Best Western announced that “Today’s Best Western” will be back in…

    Breaking News

  • Audience First: The biggest secret to a memorable presentation

    “OK, so, here’s what I want to talk about.” I meet with 75 or so presenters every year to help them craft talks, presentations, fireside chats and panels, and this is often the first set of words a speaker shares. This is a problem, and it’s big enough to derail your entire presentation. Many speakers think about presentations as moments of tell, as in, “I have something to tell the audience.” But the truth is, presentations are moments of sell.…

    Speakers & Entertainment

  • Interactive Events: Strategies that make the content the marketing

    Just 20 years ago, flyers, posters and word-of-mouth were the go-to promotion tools. Nowadays, social media has made effective event promotion far more complex, demanding interactive content that generates and sustains engagement with attendees, regardless of the industry. But it doesn’t have to be expensive, just clever, which makes it accessible to even the most budget-hampered planner. Below, we highlight the elements of successful marketing strategies for the lead up to and day of an event that establish lasting engagement with the brand, and a…

    Event Branding & Marketing, Event Operations

  • You Still Need Facebook: The best practices of marketing on the largest social network

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

    Event Branding & Marketing, Event Operations

  • Under the influencer: Planners are missing out on next-gen social media marketing

    It’s the age of the influencer. Social media marketing has created a strata of social media users that leverage their online followings — some as small as 1,000, with others in the hundreds of millions — to strike deals with brands and organizations to not just promote their products, but to lend them some VIP verve and spark a conversation. It’s the celebrity endorsement evolved, and it’s marketing that’s tailor-made to engage audiences and follow through on brand awareness, the…

    Social Media & Technology

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Social media: Just because you can, does not mean you should

    Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in Britain and almost five hours in Hong Kong. That does not include being online at work! These statistics highlight the seemingly unstoppable growth of social media in our lives. The benefits of this new technology have been extraordinary. Anyone can…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • A Palais des congrès de Montréal marketing campaign earns international distinction

    The meetings and conventions world recognized the work of the Palais des congrès de Montréal at the Meeting Industry Marketing Awards (MIMA) recently presented in London. The “Numbers 1-5-52” relationship marketing and communications campaign intended for the international, U.S. and national convention markets earned the Palais the prestigious award for Best Integrated Marketing Campaign. The Palais was also shortlisted in the Best Use of Budget and Marketing Team of the Year categories. “There’s a promotional component in our approach strategies…

    Breaking News, Meeting Community

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