News & Articles - marketing

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

    Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences. The Germany-based event and live marketing agency announced the collaboration Feb. 17. By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement. “The creation of our digital event platform is an example of how digitalization can be advanced in the…

    Breaking News

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • The Real Cost of Hosting a Webinar

    One of the first (and most important) questions people ask when exploring webinar options is, how much will it cost? Understanding the expenses associated with a webinar is key to being able to project and manage your return on investment. Webinar Platform The most obvious cost associated with running a webinar is the platform. Some simple platforms are free up to a certain number of attendees, while more advanced technologies typically require that you pay a monthly or annual fee…

    Event Operations, Virtual Events

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

    Event Operations, Virtual Events

  • Mobile Event Apps: How to Choose the Right One

    Mobile event apps are almost expected today and will become even more important as face-to-face exhibitions resume. But with so many offering similar features, how do you decide which is the best one? While research shows cost is the biggest determining factor for organizers when selecting an event app, it shouldn’t be the only one. Here’s what you need to consider. 1. Functionality. Establish what you require and then find out if the app provides it. What you need will…

    Event Operations, Social Media & Technology

  • Exhibit House Launches New Services for Safe Workplaces, Virtual Events

    A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’ “In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group. The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits…

    Breaking News

  • Seven Tips to Set Up a Successful Online Event

    Online corporate meetings and conferences are becoming the norm for many businesses amid the coronavirus outbreak, and they’re likely here to stay post-COVID-19 because of their intrinsic value. These virtual events expand audience reach, provide evergreen content opportunities, allow for in-depth reporting on attendees and are more cost-effective than their on-site counterparts. They’re also not at the mercy of external factors like a major storm or global pandemic, as is the case today. While some organizations have already fully transitioned…

    Event Operations, Virtual Events

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

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