News & Articles - Managing Matters

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations

  • Striving for sustainability in events

    By Daniella Bustamante The concept of “sustainable” and “green” events is not new. Over the years, we have seen a shift towards making events more eco-friendly. This has been most noticeable with more hotels and convention centers coming up with detailed eco-friendly initiatives. With venues stepping up to the plate, planners and producers (myself included) need to do our part to prioritize sustainability. Overhauling an event to make it “green” is not an easy nor appealing feat, but even through…

    Event Operations, Green/Sustainable Meetings, Meeting Checklists

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

    A/V & Special Effects, Event Branding & Marketing, Event Operations, Social Media & Technology, Speakers & Entertainment

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