Between the rise of social networks, cloud apps, and 24/7 wireless connected solutions, online reputation management is now an essential topic to keep in mind when managing a personal or professional online brand. Luckily for meeting planners and industry vendors, … Continue reading
As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. … Continue reading
Digital fluidity – the premise that our lifestyle landscape is being forever changed by the ongoing onslaught of disruptive digital capabilities – can no longer be ignored by the meeting planning and hospitality communities. It is time to catch up … Continue reading
Online influencers are probably the most important component in the Internet marketing and promotion value chain. The challenge is to identify and connect with the right kind of authorities that can have a major impact on promoting a website, blog, … Continue reading
Online networking is exploding. I continue to be amazed at the lightening speed at which people have the capability to connect with so many people in a short period of time. For instance, I own a life and leadership development … Continue reading
With social media being the buzz of today and gaining momentum everyday, it is smart to get on the bandwagon and use these platforms to your company’s advantage. Social media sites such as Twitter, Facebook and LinkedIn are providing a broad area to connect with people and other companies. It makes it a perfect platform to share real-time information and promote your events. Continue reading
When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business. Continue reading
A new survey from Constant Contact®, Inc. finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77 per cent of event planners currently using social media to market their events, and another 14 per cent planning to do so in the next year. Continue reading
Meeting planners are continuously searching for ways their attendees can become more efficient. Mobile meeting apps have proven to be effective tools in increasing productivity and providing greater mobility. With over 500,000 iPhone/iPad apps available, www.MeetingApps.com simplifies the selection process. Here are our top 10 must-have apps of 2011 for meeting attendees to consider. They’re all free, too! Continue reading
In the era of ever changing communication media and rapid technological advancement, companies are now dedicating a growing portion of their marketing campaigns to social media platforms. Large corporations have created positions for full time community managers, and companies dedicated to content management are being created everywhere. One may wonder how destination management companies (DMCs) should position themselves and what should be their approach to a social media marketing campaign. … Continue reading
