News & Articles - Issa Jouaneh

  • American Express Meetings & Events forecasts increased industry confidence and competition in 2018

    Localization, compliance, and tech-driven customer experiences driving trends next year The meetings and events industry can be optimistic about growth prospects next year, driven by increased competition in the supply chain for market share, and robust investments and a desire for consolidation of spend by buyers, according to 2018 Global Meetings and Events Forecast from American Express Meetings & Events. Across the globe, the continued localization of meetings programs will be a key trend next year, as meeting professionals seek…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

  • The future of talent in meetings and events

    By Issa Jouaneh Meetings and events are about bringing people together. This is an industry that combines art and science to create unforgettable experiences, and relies heavily on talent within to manage the seamless execution of those experiences. To succeed, it takes a special kind of person with the right training, a firm grasp on new technology, passion and integrity. My team at American Express Meetings & Events has explored the future of talent in the meetings and events industry,…

    Career Development, HR Tips, Meeting Community, The Business of Meetings

  • Going mobile: Interact, engage and measure using mobile apps at meetings and events

    By Issa Jouaneh In recent years, we have seen the role of technology, particularly the impact of mobile apps and devices, transform people’s abilities to connect and communicate with one another. Over time, these technologies have proven to improve the traveler and attendee experience and enhance the way attendees and planners conduct business. In recognition of this shift, meeting planners have already started to implement mobile strategies which incorporate mobile technologies before, during and after meetings and events to engage…

    Event Operations, Social Media & Technology

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