Information – the most important tool of planning and executing events

The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous … Continue reading

Leveraging the power of choice within corporate events

By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given … Continue reading