News & Articles - incentives

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • Survey: 2021 will be a Hybrid Year

    Nearly three-quarters of meeting planners are moving their face-to-face events to virtual or hybrid next year, according to the most recent Meetings and Events Pulse Survey conducted by Global DMC Partners. This despite the majority of surveyed planners predicting the return of in-person events in the first half of 2021, though 57 per cent believe events will be downsized in the future, with the largest events topping out at 250 attendees. A majority also believe average event attendee numbers will…

    Breaking News

  • CMEExpo Hall of Fame Adds Six Members

    Six event professionals have been inducted into Canadian Meetings and Events Expo’s (CMEExpo) hall of fame. Creative Group’s Diane Alexander is the 2020 industry volunteer. The category recognizes an individual planner or supplier who gives freely of their time or expertise in the promotion of industry associations, groups, professional industry chapters or charity work. Montreal event planner Daniela Caputo has been named an industry mentor. This honour celebrates a planner or supplier who, through their expertise, professional influence or academic…

    Breaking News

  • Canadian Task Force to Tackle Exposition Industry Recovery

    A task force has been established to help with the resumption of trade and consumer shows. Created by the Canadian Association of Exposition Management (CAEM), the 24-person group will lay the groundwork for the responsible, safe and effective reopening of the exposition industry, which has been greatly impacted by the COVID-19 pandemic. “Business events serve as an immense driver of economic growth and innovation,” says CAEM president, Catherine MacNutt. “By uniting as an industry and collaborating with our strategic partners…

    Breaking News

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Building event value by creating trust

    When I began writing Intentional Event Design: Our Professional Opportunity, it was to delve into and provide information on designing events that are people-centric and purpose-driven. The more I wrote, the more I realized it came down to one thing: using meetings to build trust – in the organization, between teams, and between solution providers and their potential clients. To create environments that allow the time and space for conversations is part art and part (neuro) science, and deeply understanding…

    Event Branding & Marketing, Event Operations

  • SITE + MPI Global Forum will feature powerful education and inspirational keynotes to ignite innovation

    Meeting and incentive professionals from around the world will convene at the SITE + MPI Global Forum in Rome, Italy, 12-14 January 2018 for three days filled with culturally diverse experiences, local inspiration and global knowledge sharing. The forum is the first time Society for Incentive Excellence (SITE) and Meeting Professionals International (MPI) have come together for a global event to share industry trends, offer innovative education and provide a collaborative yet exclusive environment for networking and business exchanges. “We…

    Breaking News, Meeting Community

  • Treat attendees to a day at the Bronx Zoo

    In 1967, the iconic New Yorkers Simon and Garfunkel released a song “At The Zoo” in which they sang “It’s all happening at the zoo.”  It is perhaps a little late, but I am happy to report that it is true for the Bronx Zoo in New York. I confess that for many years I did not know that there was a Bronx Zoo. Whenever I heard the Bronx Zoo mentioned, it was in reference to Yankee Stadium. It was…

    Corporate Travel & Incentives, Employee Incentives, Event Operations, Speakers & Entertainment, Special Events

  • The International Centre CEO inducted into business events industry Hall of Fame

    Industry veteran Michael Prescott awarded for 40-year contribution to industry The International Centre, a leading trade and consumer show and conference venue in North America, has announced that CEO Michael Prescott has been inducted into Meetings + Incentive Travel’s Hall of Fame as an Industry Veteran. The award recognizes Prescott’s legacy for business and customer excellence in the Canadian Meetings, Incentives, Conferences and Exhibitions (MICE) industry over the past four decades. “Michael is a visionary leader who has helped shape…

    Award Recognition, People & Profiles

  • Five corporate travel challenges meeting planners should prepare for

    By Dirk Baerts The year 2016 continues to bring unprecedented opportunities for the meetings and incentives industry in Canada. While new opportunities exist, meeting planners and travel organizers will also face increased challenges. Canada is an attractive destination for international business meetings thanks to its high level of service, easy access, business culture, as well as competitive pricing. According to ICCA, Canada ranked 9th in the world in 2014 for most international meetings held. Destinations like Toronto, Vancouver, and Montreal continue…

    Corporate Travel & Incentives, Meeting Community, The Business of Meetings, Travel Tips & News

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