News & Articles - in-person event

  • 7 Reasons Why Virtual Events Can Be Better Than Traditional Face-to-Face Events

    There are ongoing debates around the efficiency of virtual events. However, a great number of event planners are reinventing themselves and suggesting that their clients convert their conferences to an online platform. It’s true that face to face (F2F) interactions and networking is different than a virtual experience. But many virtual events can be just as good, if not better, than being in person. Below are top seven reasons why virtual events can be better than F2F events: Cost efficiency:…

    Event Operations

  • Balancing Act: Reducing Risk Without Taking a Hit to Attendee Management

    What if our keynote loses power? What if we have a system failure? What if there’s a network outage? The worry of potential tech challenges fuels the nightmares that keep event professionals up at night in the days leading up to a virtual event. The good news is pre-recorded content can solve a lot of these concerns. Finding the perfect balance of live and pre-recorded content will reduce your risk while still allowing your attendee to sense a shared experience…

    Virtual Events

  • Pandemic Drives IAEE to Pivot to Virtual Expo

    Due to the enhanced negative realities of COVID-19, the in-person portion of the 2020 International Association of Exhibitions and Events’ (IAEE) Expo! Expo! has been cancelled. In its place, IAEE will host a virtual event with many of the same show elements. “In light of current health and safety concerns, the board has unanimously decided to transition this face-to-face event to a wholly virtual experience,” says IAEE chair, Bob McLean. “With this decision, the board and staff have recommitted our…

    Breaking News

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

Venue & Supplier Profiles