News & Articles - in-person event

  • Pandemic Drives IAEE to Pivot to Virtual Expo

    Due to the enhanced negative realities of COVID-19, the in-person portion of the 2020 International Association of Exhibitions and Events’ (IAEE) Expo! Expo! has been cancelled. In its place, IAEE will host a virtual event with many of the same show elements. “In light of current health and safety concerns, the board has unanimously decided to transition this face-to-face event to a wholly virtual experience,” says IAEE chair, Bob McLean. “With this decision, the board and staff have recommitted our…

    Breaking News

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

Venue & Supplier Profiles