News & Articles - ILEA

  • ILEA Expands Categories for Annual Esprit Awards

    Submissions are now open for the 2021 ILEA Esprit Awards. Held annually by the International Live Events Association (ILEA), the awards program recognizes exceptional individual and organizational achievements from many facets of the events industry. This year, the awards are open to the entire events community and include five new categories that celebrate unique accomplishments in 2020: best corporate social responsibility; best diversity, equity and inclusion initiative; best hybrid event; best industry adaptation; and best virtual event. In total, there…

    Breaking News

  • Six Considerations Before Hosting a Live Event in the Coronavirus World

    With Alberta greenlighting indoor trade shows and exhibiting events, and other provinces likely to soon follow-suit, you may be eager (and have the opportunity) to squeeze an event in before the year is out. And rightfully so! Since March, the events industry has made do with virtual options, which, although effective, do not compare to the magic of a live event. But much has changed since pre-COVID-19. Where do you start? Here’s what you should consider as you embark on…

    Event Operations

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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