News & Articles - hybrid events

  • Hybrid Events: The Next Step to Getting Back to the Event-Planning Business

    Hybrid events – where in-person audiences are mixed with audiences attending virtually – are the next step in the world getting back to business, including the events and meetings sector. Though, to be honest, that definition is a bit too simplistic perhaps. The Events Industry Council provides this definition: “A meeting that combines face-to-face and virtual aspects.” But what that combination means exactly is up to event planners, it seems. Many events will go this route to ease into getting back into…

    Virtual Events

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Winners of VEI’s Virtual and Hybrid Event Awards Announced

    Event professionals from around the world tuned in to watch the Virtual Events Institute’s (VEI) first-ever Virtual and Hybrid Events Awards on April 22. Broadcasted from ExCeL London and Anna Valley’s hybrid event studio, accolades were presented across 15 categories. Awards’ entries were judged by a panel of 47 industry leaders, comprised of a diverse mix of corporations, associations, exhibition organizers and agencies. The judges came together for a combined total of 200-plus hours to determine the winners, runners-up and…

    Breaking News

  • How to Choose the Right Venue for your Hybrid Event

    2020 saw many events turn virtual due to the pandemic. This year, with the vaccination rollout now in full swing, hybrid events are slated to become the most popular event type. Much like in-person events, the venue can make or break a hybrid event’s success. For face-to-face events, the right spot will depend on the event’s size, duration and audience. Other considerations include budget, catering, parking, accommodation and venue availability. These factors are also important when planning a hybrid event…

    Event Operations

  • Whistler Resort Revamps Meetings, Events Offerings

    Four Seasons Resort and Residences Whistler has reinvented its meetings and events services. The luxury hotel is offering enhanced hybrid meeting solutions and the option to run meetings concurrently at the same venue. The in-person audience can participate with any number of virtual attendees, thanks to state-of-the art technology and health and safety measures. “Our mission is to create a bespoke experience for all participants, whether attending an event physically or virtually,” says general manager, Ali Mohammed. Attendees can experience…

    Breaking News

  • IAEE Adds Digital Events Management to Education Curriculum

    The International Association of Exhibitions and Events (IAEE) has expanded its Certified in Exhibition Management (CEM) learning program to include digital events management. Research has shown that as the industry recovers, the demand for hybrid and digital events will continue. This prompted the CEM commission to approve the curriculum addition. “Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is…

    Breaking News

  • Which Hybrid Model is Best for your Event?

    Hybrid events have been around for years but they’re completely new to many planners. With all signs pointing to the pandemic’s (eventual) end thanks to the rollout of vaccines, it’s time to become acquainted with them, if you’re not already. Planners will need to add such events to their toolkit to compete in today’s industry and be relevant to their audiences. Hybrid Events Defined A hybrid event is not an in-person event with sharable recorded sessions or a virtual event…

    Event Operations

  • Hybrid City Alliance Grows to Include Another Canadian Destination

    A second Canadian city has joined the Hybrid City Alliance, a global coalition of destinations working to organize safe in-person and virtual events. Edmonton is one of eight new members. Others include Antwerp, Belgium; Cannes, France; Durban, South Africa; Seoul, South Korea; Sydney, Australia; and Lausanne-Montreux and Zurich, Switzerland. They join co-founders The Hague; Geneva; the capital of the Czech Republic, Prague; and Ottawa, expanding the alliance’s reach to now include destinations across five continents. “(We are) proud to be…

    Breaking News

  • Event Companies come Together to Elevate Remote Live Experiences

    Two Western Canadian event companies have teamed up to tackle the growing demand for high-end hybrid and virtual events. Experience Factory, a joint venture by OneWest Event Design and Orange Frog Productions, is a 7,000-square-foot private broadcasting studio and hybrid event space fully equipped with both the technology and talent to deliver a virtual event on par with the streaming services, cable networks and awards shows regularly enjoyed remotely. OneWest is an event management and design company in Calgary and…

    Breaking News

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

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