News & Articles - hybrid events

  • events virtual

    Virtual vs Face-to-Face Events

      Over the last two years, everything has moved online. Our commutes to offices have been replaced with working from home computers; dining out has been replaced with Uber Eats orders or at-home meal boxes; and even in the world of events – an industry grounded in bringing people together – has had to transition online too. From hosting virtual meetings, cooking with famous chefs, attending galas… the list can go on and on. But despite the progression we’ve made…

    Event Operations, Virtual Events

  • Spiro

    GES Launches Spiro Marketing Solutions

      Global Experience Specialists (GES), a leading global provider of exhibition services, brand experiences and live event venue services introduces its newest venture Spiro, an integrated marketing solutions agency. Spiro strengthens GES’ abilities to manage traditional events and offers a new set of capabilities to deliver heightened experience dividends for the ways events have transformed. Spiro sees in-person, virtual and hybrid events alike as opportunities for immersive, interactive storytelling and brand loyalty-building. Enhanced services include annual meetings; strategic event management…

    Breaking News

  • hybrid

    Six Top Tips for Quality Hybrid Events

      As we enter a new world of events, it’s safe to say that hybrid events are here for the long run and after a couple of unsettling years due to the pandemic, audience expectations are higher than ever. We have all seen the full potential of virtual events and their unique ability to engage global audiences. As we start to see pandemic restrictions lift, there is an increasing demand for events to maintain the benefits of both in-person and…

    Event Operations, Virtual Events

  • Alex Bickers

    Profile: Alex Bickers

      The COVID-19 pandemic has had a profound impact on many businesses – forcing closures and layoffs around the world. The restrictions on our social interaction have been dramatic with stay-at-home orders, isolation, quarantine, and social distancing. Naturally, these restrictions have hit the events industry the hardest. But event planning businesses have found different and innovative ways to still bring people together to share experiences. The adoption of technology and the steady rise in the number of virtual events have…

    Industry Profiles, People & Profiles

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • Cvent Signs Multi-Year Agreement with MPI

    Cvent has extended its partnership with the largest global meeting and event industry association, Meeting Professionals International (MPI), through to 2024. “MPI has remained steadfast in its commitment to creating a community that advances the industry and the careers of the people in it,” says Cvent CEO and founder, Reggie Aggarwal. “After what’s been a difficult last 18 months for meeting and event professionals, it’s more important than ever to continue this mission. We’re proud to support MPI and their…

    Breaking News

  • Could Provinces’ Early Lifting of COVID Rules Set the Events Industry Back?

    In a matter of days, the Alberta government will lift all remaining COVID-19 public health restrictions that have been in place for most of the pandemic. As of Aug. 16, masks will be completely optional except in certain settings like acute care or continuing care facilities, and people who test positive for COVID-19 will not be required to quarantine anymore. Isolation hotels and quarantine support will also no longer be available and by month’s end, COVID-19 tests will only be…

    Event Operations

  • 5 Questions to Ask Before Pricing your Hybrid Event

    As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…

    Event Operations, Meeting Checklists, Virtual Events

  • Hybrid Events: The Next Step to Getting Back to the Event-Planning Business

    Hybrid events – where in-person audiences are mixed with audiences attending virtually – are the next step in the world getting back to business, including the events and meetings sector. Though, to be honest, that definition is a bit too simplistic perhaps. The Events Industry Council provides this definition: “A meeting that combines face-to-face and virtual aspects.” But what that combination means exactly is up to event planners, it seems. Many events will go this route to ease into getting back into…

    Virtual Events

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

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