Powering your programs: Nine data sources for revving up your event measurement

You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading

Freeman Audio Visual’s Heidi Welker receives PCMA CE President’s Award

Heidi Welker, VP Marketing, Freeman Audio Visual Canada, was the recipient of the inaugural President’s Award from the Professional Convention Management Association Canada East Chapter at this year’s Canadian Innovation Conference in St. John’s, Newfoundland. Heidi Welker was recognized for … Continue reading