Prevent becoming a commercial casualty by avoiding current events debates

On February 14, 2018, a mass shooting occurred at Marjory Stoneman Douglas High School in Parkland, Florida. Seventeen people were killed and 17 more wounded. It seemed yet another tragic shooting of numerous innocent victims that provokes intense political and … Continue reading

Social media: Just because you can, does not mean you should

Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in … Continue reading

Could your event be used as a platform for someone else’s cause?

On September 1, 2016, National Football League player Colin Kaepernick opted to kneel during the national anthem, creating a countrywide controversy, which has grown into one of America’s most intense national debates. From every corner bar watching Monday night football … Continue reading

Treat attendees to a day at the Bronx Zoo

In 1967, the iconic New Yorkers Simon and Garfunkel released a song “At The Zoo” in which they sang “It’s all happening at the zoo.”  It is perhaps a little late, but I am happy to report that it is … Continue reading