News & Articles - events

  • Finding a creative solution to your meeting or event problem

    When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. I often wonder if the participants remember who entertained them after dinner! Do not necessarily take no for an answer. My client was a sponsor at a convention and she needed a great evening hospitality event for two nights. It…

    Event Branding & Marketing, Event Operations, Speakers & Entertainment

  • Generation C: Those who create, connect, curate and build community in events

    Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and…

    Event Branding & Marketing, Event Operations, Meeting Community, Social Media & Technology, The Business of Meetings

  • Harnessing the transformative power of virtual reality in events

    By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable. We believe that well-executed VR has enormous potential to enhance events, build brand loyalty through immersive content, and make virtual experiences as powerful as real-life ones. So, what is VR exactly?…

    A/V & Special Effects, Event Operations, Social Media & Technology

  • The Events Industry Council recognizes new Certified Meeting Professionals

    Announcing the latest class of new CMP and CMP-HC designees The Events Industry Council recently announced 234 individuals passed the latest Certified Meeting Professional (CMP) examination. Furthermore, an additional professional succeeded in achieving the Certified Meeting Professional – Health Care (CMP-HC) designation by passing an additional examination. This distinguished credential, recognized throughout the events, meetings, conventions, and exhibitions industry, demonstrates an individual’s comprehensive knowledge of meeting management as well as a commitment to the profession.  View the full list of new…

    Breaking News, Meeting Community

  • Creativity in the meetings and events industry

    From where does creativity come? Let me just say, I dislike the phrase ‘thinking outside of the box.’ It means nothing. The sky is the limit. After having produced events with budgets ranging from small to large, I feel qualified to say that your creativity is only limited by your imagination. So, where do you start? Ask the right questions to discover your client’s vision, if they have one. Move on to the objectives, format for the program and demographics…

    Event Branding & Marketing, Event Operations, Speakers & Entertainment, Special Events

  • The Outaouais, an ideal meeting place

    Urban getaway meets countryside escape just a few minutes from Ottawa As First Nations peoples realized thousands of years ago, the Outaouais region is an ideal meeting place. Conveniently located between Montreal and Toronto, minutes from Ottawa, the Outaouais is appealing on many levels, with generous indoor spaces for meetings and vast outdoor spaces for recreation. Cultural hotspots, regional cuisine and acres of green space, from wildlife reserves to national parks, can be explored on foot or by wheel. Along…

    Industry Insights

  • The Metro Toronto Convention Centre generates over $500M in economic benefit, anticipates record-breaking summer

    The Metro Toronto Convention Centre (MTCC) is celebrating a very successful 2016/17 fiscal year by confirming that it hosted 569 events and generated over $500 million for the City of Toronto and the Province of Ontario in total direct spending economic impact from April 2016 to April 2017. Based on the Ontario Tourism Regional Economic Impact Model (TREIM), the Metro Toronto Convention Centre also sustained 5,749 jobs in the city and generated $163 million in taxes. As well, the Centre confirmed a total of 13 citywide conventions for future years last fiscal…

    Breaking News, Meeting Community

  • MPI announces new advanced-level education offerings and plans to develop more security and risk management programs

    Meeting Professionals International (MPI) has introduced several new education offerings from the MPI Academy as part of its new Executive Education Series, including the Women in Leadership Program and a designation program for the highly-regarded MPI Experiential Event Series. In addition, the association formally announced it is collaborating with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi to develop educational programming and resources, with the first course – Emergency Preparedness for Meetings…

    Breaking News, Career Development, Meeting Community

  • The future of talent in meetings and events

    By Issa Jouaneh Meetings and events are about bringing people together. This is an industry that combines art and science to create unforgettable experiences, and relies heavily on talent within to manage the seamless execution of those experiences. To succeed, it takes a special kind of person with the right training, a firm grasp on new technology, passion and integrity. My team at American Express Meetings & Events has explored the future of talent in the meetings and events industry,…

    Career Development, HR Tips, Meeting Community, The Business of Meetings

  • Montreal brings chemistry to life science events

    Advances in medical technology drive need for more multidisciplinary events Last summer, hundreds of professionals headed to Montreal for the world’s first International Congress on Personalized Health Care. A crowd of researchers and academics, economists and ethicists gathered at the Palais des congrès de Montréal to address key issues and updates facing the health and medical technology field. “We are at the dawn of a new era of medicine that will redefine healthcare management,” said Congress President, Dr. Pavel Hamet,…

    Industry Insights

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