News & Articles - events

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • Reopening Exhibitions Key to Rebuilding Economies: GED 2020 Focus

    Global Exhibitions Day (GED) is going virtual in 2020 due to COVID-19. Held each June, exhibit and event industry professionals come together to foster relationships and build awareness with legislators and other policy influencers. This year, the International Association of Exhibitions and Events aims to raise awareness of, and advocacy for, the impact face-to-face exhibitions have on local economies, and the critical role they play in building businesses and connecting people around the world. GED is actively supported and promoted…

    Breaking News

  • CMEExpo Launches Free Webinar Series for Meeting, Event Professionals

    The largest and longest running trade show and conference for meeting and event professionals has launched a brand-new virtual learning program. Called Speaker Series, the webinars will feature exclusive interviews with top industry leaders and experts about topics that matter most to attendees. “Our live event is known for its gold star education. To be able to deliver the same level of content through webinars will allow us to inspire our community of meeting professionals in a new way,” says…

    Breaking News

  • Expansion of CAEM Mentorship Program Aims to Create Sense of Community

    The Canadian Association of Exposition Management (CAEM) has opened applications for its expanded mentorship program. The broadened program will not only foster mentor-mentee relationships but enable peer-to-peer ones, too. CAEM says it hopes the change will create a greater sense of community during these unprecedented times. Launched in 2019, the mentorship program matches leaders in Canada’s event and exposition community with emerging business professionals to inspire and enable them to become the leaders of tomorrow. To apply, mentors must have…

    Breaking News

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • What Events May Look Like After the COVID-19 Pandemic

    COVID-19 has stopped meetings and events in their tracks. But although an unprecedented time for the industry, it will undoubtedly recover. “I am strongly convinced the physical event business will bounce back,” says best-selling author and frequent public speaker, David Meerman Scott, who studies how neuroscience affects behaviour. “Humans crave physical interaction with other humans. We want to be part of a tribe — that’s baked into our neuroscience. Our brains thrive around being around people who are just like…

    Contingency/Disaster Planning, Event Operations

  • GBAC Star Certification to Help with Reopening of Events Industry

    A new program will enable public venues of all sizes to create and maintain an effective cleaning, disinfection and infectious disease prevention plan that could help with the safe resumption of face-to-face events and allay attendee concerns. Unveiled by the Global Biorisk Advisory Council (GBAC), a division of the worldwide cleaning industry association ISSA, GBAC Star establishes requirements to assist facilities with work practices, protocols, procedures and systems to control and minimize the risk associated with virulent agents like the strain…

    Breaking News

  • Study Shows Increased Confidence in COVID-19 Business Restoration

    Most companies are planning COVID-19 recovery for 2020, with one-third preparing for it in the next three months, according to a new report by the Global Business Travel Association (GBTA). “The global business travel industry remains at a standstill but we are finally beginning to see some light at the end of this very long tunnel,” says GBTA CEO, Scott Solombrino. GBTA is a business travel and meetings trade organization with operations on six continents. It surveyed almost 1,600 member…

    Breaking News

  • Canadian Task Force to Tackle Exposition Industry Recovery

    A task force has been established to help with the resumption of trade and consumer shows. Created by the Canadian Association of Exposition Management (CAEM), the 24-person group will lay the groundwork for the responsible, safe and effective reopening of the exposition industry, which has been greatly impacted by the COVID-19 pandemic. “Business events serve as an immense driver of economic growth and innovation,” says CAEM president, Catherine MacNutt. “By uniting as an industry and collaborating with our strategic partners…

    Breaking News

  • Company Pivots Scope of Service to Save its Business During Pandemic

    A leading Canadian event staffing company is shifting its service during the coronavirus outbreak. BBW Event Staff has announced it is transforming its trained customer service professionals into COVID safety ambassadors to help businesses and properties safely reopen. “If we don’t do something now, we won’t be around on the other side of the pandemic to see our customers and employees again,” says BBW senior vice-president and co-founder, Sheila Wong. “I’m not letting a virus take us down after three…

    Breaking News

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