News & Articles - events

  • Six Considerations Before Hosting a Live Event in the Coronavirus World

    With Alberta greenlighting indoor trade shows and exhibiting events, and other provinces likely to soon follow-suit, you may be eager (and have the opportunity) to squeeze an event in before the year is out. And rightfully so! Since March, the events industry has made do with virtual options, which, although effective, do not compare to the magic of a live event. But much has changed since pre-COVID-19. Where do you start? Here’s what you should consider as you embark on…

    Event Operations

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

    Event Operations, Virtual Events

  • Are Virtual Event Speakers the Ultimate Resource?

    With most conferences and trade shows cancelled due to the COVID-19 pandemic, many companies and associations have pivoted to online events. Organizers of these virtual options are eager to ensure they provide a premium educational offering that rivals their live in-person counterparts. But what role do speakers play? Here, Speakers’ Spotlight’s co-founder and president, Martin Perelmuter, answers this question among others to help you transform your next virtual event into an extraordinary experience. What value does a speaker add to a…

    Event Operations, Virtual Events

  • Alberta Issues Event Guidelines as Trade Shows, Exhibits get Green Light

    Indoor trade shows and exhibiting events are allowed again in Alberta. The announcement was made July 16, at a press conference. The province’s chief medical officer of health, Dr. Deena Hinshaw, said after studying other jurisdictions that have reopened such activities, it was found events don’t seem to be large spreaders of the coronavirus. The government has developed guidelines to support event organizers in reducing the risk of transmission of COVID-19 among workers, volunteers, patrons and the general public. Organizers…

    Breaking News

  • Colour-coded Bracelets Offer Social Distancing Solution at Events

    The entrepreneurs who made their debut on Shark Tank have launched their latest product, Social Bands, aimed at helping places where large groups of people gather like trade shows and exhibitions. The colour-coded bracelets allow wearers to silently communicate their physical distancing preferences at meetings to avoid having an awkward conversation. Red indicates no contact, yellow means elbows only and green invites high-fives and handshakes. “This is new, uncharted territory for all of us,” says Desiree Haller, co-founder of Social Bands.…

    Breaking News

  • Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

    Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events. “For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence. The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. “Put simply, Influence will act as a service upgrade to Fervent…

    Breaking News

  • City Council Throws Winnipeg Convention Centre Financial Lifeline

    Winnipeg’s RBC Convention Centre is getting a much-needed injection of cash. City council has agreed to loan the 260,000-square-foot facility $7.5 million to help keep it afloat during the COVID-19 economic downturn. The financial assistance will go toward covering losses that may continue through to next year. The city-owned convention centre has experienced cancellations and postponement of events that have devastated operations. Councillors who voted in favour of the loan guarantee say they did so because the downtown convention centre is…

    Breaking News

  • New Seat Selection Tool Makes Social Distancing Simple

    Seats.io has released an advanced social distancing seat selection tool to assist with the reopening of the events industry and help rebuild consumer confidence. Unlike static solutions that already exist, like blocking seats before showing the floor plan, the tool allows event organizers to apply social distancing rules in real-time when ticket buyers select their seats online. For instance, they can indicate how much social distancing is required for an event, depending on the location, or how many people in…

    Breaking News

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

    Event Operations, Virtual Events

  • Mobile Event Apps: How to Choose the Right One

    Mobile event apps are almost expected today and will become even more important as face-to-face exhibitions resume. But with so many offering similar features, how do you decide which is the best one? While research shows cost is the biggest determining factor for organizers when selecting an event app, it shouldn’t be the only one. Here’s what you need to consider. 1. Functionality. Establish what you require and then find out if the app provides it. What you need will…

    Event Operations, Social Media & Technology

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