News & Articles - events

  • Listen Up Event Professionals: Québec City Business Destination’s New Podcast

      Québec City Business Destination has launched a new way to connect with Canada’s women leaders. This summer, the organisation recorded a podcast series spotlighting trailblazers within the business world, including the meeting and events community. “There are plenty of stories to tell about women who have demonstrated incredible leadership in their respective fields, especially over the past year-and-a-half,” says podcast host Susan Prophet, Business Development Director for Quebec City Business Destination. “This podcast is our way of giving some…

    Industry Insights

  • How to Leverage Technology to Simplify your Hybrid Event Production

    A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…

    Event Operations, Social Media & Technology, Virtual Events

  • Experiential Agency Adopts Rapid COVID-19 Testing for Events

    Toronto experiential agency Event Circle has launched rapid COVID-19 testing for corporate and private events. The company says the goal of introducing the Health Canada approved testing is to help clients ease back into the world of events safely now that Ontario is in Stage 3 of its reopening plan. Trained on-site nurses will collect and complete SARS-CoV-2 viral nucleoprotein antigen tests for all staff and guests as they enter an event. The process consists of a painless, shallow nasal…

    Breaking News

  • National Trade Show Alliance Launches

    The National Trade Show Alliance has launched, founded in response to the challenges faced by individuals in the trade show community. “Our community members are those whose livelihood comes from the work created by in-person events, such as trade shows, conferences, and exhibitions,” says the Alliance website about the recent venture. “By creating a centralized platform, the National Trade Show Alliance will help community members find the support and resources they need right now and for their growth in the…

    Breaking News

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Calgary Convention Centre Expansion Project Construction Now Underway

    Crews have broken ground on the $500 million BMO Centre expansion at Calgary’s Stampede Park in the city’s developing culture and entertainment district. “We are thrilled to see this project move into the construction phase on schedule,” said Kate Thompson, president and CEO of the Calgary Municipal Land Corp. (CMLC). “I believe it’s just the beginning of big, positive change for this district and downtown Calgary as a whole — something that’s going to be galvanizing for our city, which, as…

    Breaking News

  • Homegrown Event Production Company Turns Eye to U.S.

    Production Canada has expanded into the U.S. with the launch of the Production Agency. “We’re extremely excited to service our American-based clients and look for new avenues for growth, and to continue our mission to produce the best and most respected events in North America,” says Todd Skinner, owner of the Production Agency. Production Canada helps clients manifest their event vision into experiences with impact. The award-winning production company blends set construction with full-service event production and what it calls…

    Breaking News

  • Hilton Introduces Hybrid Solutions for Meetings and Events

    Hilton has introduced a set of hybrid solutions to address the dramatic shift away from in-person meetings and events during the pandemic. The new offerings, which will continue to evolve alongside customer needs, direct event planners to Hilton’s hybrid-ready hotels while also providing them with additional resources, including an expanded ‘playbook’ with in-depth information on planning and executing small hybrid events and flexible customer offers for a more seamless contract experience. “Hilton has remained a leader in the meetings and…

    Breaking News

  • Marriott Offers COVID-19 Testing for Group Meetings

    As part of ongoing steps to help instil confidence for meeting professionals and attendees, Marriott International has introduced optional COVID-19 testing. Tests can be self-administered by guests prior to travel or administered by a third-party provider on-site at the hotel. The initiative builds upon health protocols already in place as part of the recent launch of Connect with Confidence, a program empowering meeting professionals to identify and tailor solutions that best meet the needs of their attendees. “We engaged industry-leading…

    Breaking News

  • Collaboration and Consolidation among Top Trends for Business Events

    Strong industry-wide collaboration to raise the profile of meetings and events will continue in 2021. This is one of the predictions made by the Hotel Booking Agency Association (HBAA). Market and business recovery, the rise of virtual and hybrid events, and the importance of mental health and sustainability are among other items forecasted. The association expects recovery will begin in Q2, at the very earliest, and agencies that haven’t reduced their costs and/or failed to secure new areas of revenue…

    Breaking News

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