News & Articles - events

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

  • First-Ever Hybrid Sanitizer Smartphone Combines Safety with Signage

    Event technology and digital solutions provider Giant iTab has launched the world’s first hybrid sanitizer smartphone to keep attendees of live events safe during the pandemic. The kiosk has health and safety features, including auto hand sanitizer and a temperature reader. Visitors offer their wrist to the infrared monitor and will be given a green or red indicator light to confirm they are safe to enter the premises. It also has analytics to show how, where and when it was…

    Breaking News

  • The Show Must Go On: Safe Practices for the Return of Live Events

    The return of in-person conferences and events is crucial to helping economies recover. They attract exhibitors and attendees from all over the world, generating millions of dollars in tourism revenue, and support tens of thousands of jobs across a multitude of industries. As co-chair of the Exhibition Services and Contractors Association’s health and safety committee and a member of the industry event and health advisory group for the Global Biorisk Advisory Council, a division of the worldwide cleaning industry association…

    Event Operations

  • Sheraton Laval Unveils New Multimedia Studio for Hybrid Events

    Facing the current economic crisis brought about by COVID-19, the Sheraton Laval Hotel has partnered with audiovisual and event production firm, Creativ Nation, to enable Quebec businesses of all sizes to bring large-scale interactive events to life for their employees, clients, partners and collaborators. Together, they unveiled a multimedia studio at an event Aug. 18, that can be used to design hybrid events that allow both a physical and virtual presence of participants. “It is not because physical gatherings are…

    Breaking News

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

    Event Operations, Virtual Events

  • CMEExpo Hall of Fame Adds Six Members

    Six event professionals have been inducted into Canadian Meetings and Events Expo’s (CMEExpo) hall of fame. Creative Group’s Diane Alexander is the 2020 industry volunteer. The category recognizes an individual planner or supplier who gives freely of their time or expertise in the promotion of industry associations, groups, professional industry chapters or charity work. Montreal event planner Daniela Caputo has been named an industry mentor. This honour celebrates a planner or supplier who, through their expertise, professional influence or academic…

    Breaking News

  • New Partnership Removes Language Barriers from Borderless Digital Events

    A partnership between GlobalSign.in and Interprefy will allow organizers that are planning events, webinars, conferences and meetings on GEVME Live digital events platform to host those gatherings in multiple languages in real-time. “Digital events surpass geographical boundaries, allowing people to attend regardless of where they are in the world,” says GlobalSign.in CEO, Veemal Gungadin. “With this exciting partnership with Interprefy, participation in digital events is also no longer fettered by language, enabling event owners and organizers to easily host truly…

    Breaking News

  • World’s Largest Hotel Chain Ramps up Guidance for Meetings Professionals

    Marriott International has introduced a series of efforts to help event hosts and organizers plan and execute meetings so attendees can “connect with confidence.” The changes include enhanced sanitation guidelines, new operational training for associates and increased use of conference technologies to ensure customers are able to come together when they are ready. Marriott has also created more content on its digital platform about redefined processes and reimagined spaces to provide additional context and information for designing successful events in the…

    Breaking News

  • IAEE Announces 2020 Legend of the Year

    ConvExx co-founder Susan Schwartz is officially an industry legend after being named as such by the International Association of Exhibitions and Events (IAEE). “She exemplifies the dedication and quality of work that makes the exhibitions and events industry a great one,” says IAEE chair, Robert McLean. Schwartz was bestowed the honour during the association’s virtual leadership conference in early August. Each year, the Legend of the Industry is selected from IAEE members whose contributions, innovation and leadership have been truly…

    Breaking News

  • How Businesses are Rising to the Challenges of the COVID-19 Pandemic

    COVID-19 has dealt the events industry a blow that far surpasses any other occurrence in modern history. No business has been left untouched but while some have crippled under the coronavirus outbreak, others have pivoted in ways they wouldn’t have imagined months ago when the outlook for 2020 was so bright. “Prior to the pandemic my team was planning hybrid events, which combines live in-person and virtual components. Now our offerings are primarily virtual-only,” explains Alicia Jenelle of her self-named…

    Event Operations, Uncategorized, Virtual Events

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