News & Articles - events

  • National Trade Show Alliance Launches

    The National Trade Show Alliance has launched, founded in response to the challenges faced by individuals in the trade show community. “Our community members are those whose livelihood comes from the work created by in-person events, such as trade shows, conferences, and exhibitions,” says the Alliance website about the recent venture. “By creating a centralized platform, the National Trade Show Alliance will help community members find the support and resources they need right now and for their growth in the…

    Breaking News

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Calgary Convention Centre Expansion Project Construction Now Underway

    Crews have broken ground on the $500 million BMO Centre expansion at Calgary’s Stampede Park in the city’s developing culture and entertainment district. “We are thrilled to see this project move into the construction phase on schedule,” said Kate Thompson, president and CEO of the Calgary Municipal Land Corp. (CMLC). “I believe it’s just the beginning of big, positive change for this district and downtown Calgary as a whole — something that’s going to be galvanizing for our city, which, as…

    Breaking News

  • Homegrown Event Production Company Turns Eye to U.S.

    Production Canada has expanded into the U.S. with the launch of the Production Agency. “We’re extremely excited to service our American-based clients and look for new avenues for growth, and to continue our mission to produce the best and most respected events in North America,” says Todd Skinner, owner of the Production Agency. Production Canada helps clients manifest their event vision into experiences with impact. The award-winning production company blends set construction with full-service event production and what it calls…

    Breaking News

  • Hilton Introduces Hybrid Solutions for Meetings and Events

    Hilton has introduced a set of hybrid solutions to address the dramatic shift away from in-person meetings and events during the pandemic. The new offerings, which will continue to evolve alongside customer needs, direct event planners to Hilton’s hybrid-ready hotels while also providing them with additional resources, including an expanded ‘playbook’ with in-depth information on planning and executing small hybrid events and flexible customer offers for a more seamless contract experience. “Hilton has remained a leader in the meetings and…

    Breaking News

  • Marriott Offers COVID-19 Testing for Group Meetings

    As part of ongoing steps to help instil confidence for meeting professionals and attendees, Marriott International has introduced optional COVID-19 testing. Tests can be self-administered by guests prior to travel or administered by a third-party provider on-site at the hotel. The initiative builds upon health protocols already in place as part of the recent launch of Connect with Confidence, a program empowering meeting professionals to identify and tailor solutions that best meet the needs of their attendees. “We engaged industry-leading…

    Breaking News

  • Collaboration and Consolidation among Top Trends for Business Events

    Strong industry-wide collaboration to raise the profile of meetings and events will continue in 2021. This is one of the predictions made by the Hotel Booking Agency Association (HBAA). Market and business recovery, the rise of virtual and hybrid events, and the importance of mental health and sustainability are among other items forecasted. The association expects recovery will begin in Q2, at the very earliest, and agencies that haven’t reduced their costs and/or failed to secure new areas of revenue…

    Breaking News

  • Sign Association Board Votes on 2021 Show

    The Sign Association of Canada (SAC) has cancelled its 2021 expo due to fallout from COVID-19. “Acknowledging the large financial commitment required to hold and participate in SAC’s Sign Expo Canada, combined with the current restrictions on travel, the continuing pandemic and the related economic uncertainties, the board decided to cancel the 2021 show,” the association said in an official press release. “The board has opted to focus the organization’s time and resources into providing programs and services that can…

    Breaking News

  • Live Events to Rebound in Big Way, Survey Says

    In-person business meetings and events will surge in 2021, according to a recent Global Business Travel Association (GBTA) poll of its members — the fourteenth of its kind since the onset of the pandemic. “What we’re seeing in this latest poll is a number of reasons for the business travel industry to be optimistic about 2021, especially toward the middle of the year,” says GBTA’s interim executive director, Dave Hilfman. “As the vaccine rollout gains momentum and if we see…

    Breaking News

  • How the Internet may be Hurting your Virtual Event

    Working from home became an unexpected reality during the pandemic. Like most, I upgraded our Internet connection after making the transition to ensure everyone in my household could continue to make video calls, watch Netflix and browse the web without interruption. As the events industry moved online, more thought was given to networking technology than ever imagined as planners and producers struggled to manage Internet traffic. In an ideal world, everyone would have enough Internet at their disposal and it…

    Virtual Events

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