Dos and don’ts for events geared toward young professionals

Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both … Continue reading

Information – the most important tool of planning and executing events

The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous … Continue reading

American Express Meetings & Events forecasts increased industry confidence and competition in 2018

Localization, compliance, and tech-driven customer experiences driving trends next year The meetings and events industry can be optimistic about growth prospects next year, driven by increased competition in the supply chain for market share, and robust investments and a desire … Continue reading

The impact of short lead times in meetings and event management

By Maria da Cunha, CTC, CMP Organizations are often focused on short-term economic planning where commitments to a meeting or event are confirmed last minute, often within 30 days of the event date. The 2008 financial crisis was a major … Continue reading

Treat attendees to a day at the Bronx Zoo

In 1967, the iconic New Yorkers Simon and Garfunkel released a song “At The Zoo” in which they sang “It’s all happening at the zoo.”  It is perhaps a little late, but I am happy to report that it is … Continue reading

Finding a creative solution to your meeting or event problem

When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. … Continue reading

Generation C: Those who create, connect, curate and build community in events

Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. … Continue reading

Harnessing the transformative power of virtual reality in events

By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new … Continue reading

The Events Industry Council recognizes new Certified Meeting Professionals

Announcing the latest class of new CMP and CMP-HC designees The Events Industry Council recently announced 234 individuals passed the latest Certified Meeting Professional (CMP) examination. Furthermore, an additional professional succeeded in achieving the Certified Meeting Professional – Health Care … Continue reading