News & Articles - events industry

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

  • First-Ever Hybrid Sanitizer Smartphone Combines Safety with Signage

    Event technology and digital solutions provider Giant iTab has launched the world’s first hybrid sanitizer smartphone to keep attendees of live events safe during the pandemic. The kiosk has health and safety features, including auto hand sanitizer and a temperature reader. Visitors offer their wrist to the infrared monitor and will be given a green or red indicator light to confirm they are safe to enter the premises. It also has analytics to show how, where and when it was…

    Breaking News

  • Online Survey Gauges Event Organizers’ Interest in Diverse Speaker Database

    Developers of European database, Women Talk Real Estate, are exploring demand for a similar resource to help event organizers and journalists tap into more diverse expertise in the commercial real estate industry. All interested parties are invited to respond to an online survey gauging interest in a database of Black, Asian and other minority ethnic (BAME) professionals who could serve as speakers, panellists and media sources. “The aim of the database would be to support both male and female BAME…

    Breaking News

  • Dormant Venues to be Lit Up as Reminder of Pandemic’s Devastating Impact  

    Event venues across the country will be lit up red for one hour after sundown on Sept. 22, to raise awareness for an industry that continues to feel the economic fallout of the pandemic and will be one of the last to recover. The initiative is led by Live Event Community, an organization that was formed in March in the aftermath of mass event cancellations due to COVID-19. “People are really looking to do something, however symbolic it may be,”…

    Breaking News

  • The Show Must Go On: Safe Practices for the Return of Live Events

    The return of in-person conferences and events is crucial to helping economies recover. They attract exhibitors and attendees from all over the world, generating millions of dollars in tourism revenue, and support tens of thousands of jobs across a multitude of industries. As co-chair of the Exhibition Services and Contractors Association’s health and safety committee and a member of the industry event and health advisory group for the Global Biorisk Advisory Council, a division of the worldwide cleaning industry association…

    Event Operations

  • Sheraton Laval Unveils New Multimedia Studio for Hybrid Events

    Facing the current economic crisis brought about by COVID-19, the Sheraton Laval Hotel has partnered with audiovisual and event production firm, Creativ Nation, to enable Quebec businesses of all sizes to bring large-scale interactive events to life for their employees, clients, partners and collaborators. Together, they unveiled a multimedia studio at an event Aug. 18, that can be used to design hybrid events that allow both a physical and virtual presence of participants. “It is not because physical gatherings are…

    Breaking News

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

    Event Operations, Virtual Events

  • Ontario Greenlights Increasing Capacity Limits for Indoor Events

    Ontario has eased restrictions on the indoor capacity for meeting and event facilities. Facilities can now have up to 50 guests in each indoor meeting room or event space, so as long as they abide by a plan approved by the Office of the Chief Medical Officer of Health (OCMOH). “As the province gradually and safely reopens, our government is continuing to promote a safe approach to reopening businesses to boost Ontario’s economic and social recovery,” says Lisa MacLeod, Minister…

    Breaking News

  • CMEExpo Hall of Fame Adds Six Members

    Six event professionals have been inducted into Canadian Meetings and Events Expo’s (CMEExpo) hall of fame. Creative Group’s Diane Alexander is the 2020 industry volunteer. The category recognizes an individual planner or supplier who gives freely of their time or expertise in the promotion of industry associations, groups, professional industry chapters or charity work. Montreal event planner Daniela Caputo has been named an industry mentor. This honour celebrates a planner or supplier who, through their expertise, professional influence or academic…

    Breaking News

  • Celebrities take Virtual Events to Next Level without Excessive Price Tag  

    Have you always wanted to hire a celebrity to speak at a meeting or event but it was out of your financial reach? That’s likely not the case anymore. The rise of virtual events has made celebrity talent more accessible and affordable than ever. In the past, booking a celebrity was expensive and didn’t necessarily result in a positive return on investment. Costs associated with high-end talent included artist and agency fees, entourage travel, hotel rooms and catering. Then there…

    Event Operations, Virtual Events

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