News & Articles - events industry

  • What Events Industry Experts Think About the 2021 Federal Budget

    The Liberal government delivered its long-awaited budget last month, unveiling $101.4 billion in new spending. Supports were specifically promised to aid the recovery of Canada’s hard-hit tourism industry, which includes meetings and business events. It outlines $1 billion over three years for tourism, starting in 2021/2022; a $500-million Tourism Relief Fund to support investments by local tourism businesses in adapting to the pandemic; a $595-million Recovery Hiring Program to make it easier for businesses to hire back laid-off workers or…

    The Business of Meetings

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Calgary Convention Centre Expansion Project Construction Now Underway

    Crews have broken ground on the $500 million BMO Centre expansion at Calgary’s Stampede Park in the city’s developing culture and entertainment district. “We are thrilled to see this project move into the construction phase on schedule,” said Kate Thompson, president and CEO of the Calgary Municipal Land Corp. (CMLC). “I believe it’s just the beginning of big, positive change for this district and downtown Calgary as a whole — something that’s going to be galvanizing for our city, which, as…

    Breaking News

  • How to Choose the Right Venue for your Hybrid Event

    2020 saw many events turn virtual due to the pandemic. This year, with the vaccination rollout now in full swing, hybrid events are slated to become the most popular event type. Much like in-person events, the venue can make or break a hybrid event’s success. For face-to-face events, the right spot will depend on the event’s size, duration and audience. Other considerations include budget, catering, parking, accommodation and venue availability. These factors are also important when planning a hybrid event…

    Event Operations

  • Whistler Resort Revamps Meetings, Events Offerings

    Four Seasons Resort and Residences Whistler has reinvented its meetings and events services. The luxury hotel is offering enhanced hybrid meeting solutions and the option to run meetings concurrently at the same venue. The in-person audience can participate with any number of virtual attendees, thanks to state-of-the art technology and health and safety measures. “Our mission is to create a bespoke experience for all participants, whether attending an event physically or virtually,” says general manager, Ali Mohammed. Attendees can experience…

    Breaking News

  • New Virtual Tool Helps with Event Planning in Ottawa

    Ottawa Tourism has launched an interactive tool, Virtually Ottawa, with the goal of inspiring conference planners from around the world to consider Canada’s capital for future events. “Ottawa Tourism’s business events team is proud to launch this tool, which allows them to show-off Ottawa’s assets in a safe and secure, accessible way to meeting planners both near and far,” says Ottawa Tourism president and CEO, Michael Crockatt. “Given that many meetings are booked years in advance, this allows our staff…

    Breaking News

  • EY Centre Names New Show Services Provider

    Eastern Ontario’s largest exhibition centre has a new show services provider. EY Centre announced its official partnership with Stronco on April 15. “It was paramount for us to choose an experienced partner who has a depth of experience and reputation for service excellence to seamlessly support our customers through post-pandemic recovery,” says EY Centre general manager, Neill Bales. “Stronco’s solid roots in the industry, especially in the Ontario market, made (it) the ideal partner of choice for our facility. The…

    Breaking News

  • Earth Day Event Spotlights the Most Sustainable Canadian Destinations

    The Sustainable Events Forum will host a virtual celebration of Canadian event destinations to mark Earth Day on April 22. Earth Day for Event People will shine a light on 10 of the most sustainable locations, as voted by attendees: St. John’s, Nfld., Halifax, Charlottetown, Montreal, Quebec City, Niagara-on-the-Lake, Ont., Banff, Alta., Vancouver, Victoria and Whitehorse. Event professionals who host events in these destinations will make the case for their chosen nominee. Attendees will then have the opportunity to choose…

    Breaking News

  • IAEE Adds Digital Events Management to Education Curriculum

    The International Association of Exhibitions and Events (IAEE) has expanded its Certified in Exhibition Management (CEM) learning program to include digital events management. Research has shown that as the industry recovers, the demand for hybrid and digital events will continue. This prompted the CEM commission to approve the curriculum addition. “Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is…

    Breaking News

  • Venues Host What Could be Most Important Event of 21st Century

    Hard-hit by COVID-19, convention centres are once again seeing lines of people eagerly waiting to gain entry. But unlike in ‘normal’ times, they’re not there to attend a ‘typical’ event. Rather, thousands are flocking to these facilities to take a jab in the arm to protect themselves from the potentially deadly virus. The Metro Toronto Convention Centre (MTCC) is among several events venues across the country that have pivoted for the public good. Canada’s largest convention and meeting facility opened…

    Event Operations

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