News & Articles - events industry

  • Final IMEX Buzz Day Aims to Help Create Trend Watchers

    Business event professionals can learn how to become trend watchers and create products, services and campaigns tailored to future needs at the next IMEX Buzz Day. Taking place Sept. 15, the free virtual experience features panel sessions about what lies ahead in the world of business, events and technology. “Predicting and responding to the future business landscape can sometimes be difficult but it’s always essential,” says IMEX Group CEO, Carina Bauer. “Our exciting range of experts have a laser focus…

    Breaking News

  • Shaw Centre Strikes New Partnership for Show Services

    Ottawa’s Shaw Centre has partnered with global live events company GES for show services. “GES’s global experience will bring a fresh new perspective while continuing to provide the high-level of customer service our clients have come to expect,” says Josh Verch, Shaw Centre’s director of marketing and partnerships. With this new partnership, GES becomes the exclusive provider for material handling and the preferred provider of event rentals, custom exhibits, labour, customs and transportation. The contract is for five years. “We…

    Breaking News

  • Cvent Signs Multi-Year Agreement with MPI

    Cvent has extended its partnership with the largest global meeting and event industry association, Meeting Professionals International (MPI), through to 2024. “MPI has remained steadfast in its commitment to creating a community that advances the industry and the careers of the people in it,” says Cvent CEO and founder, Reggie Aggarwal. “After what’s been a difficult last 18 months for meeting and event professionals, it’s more important than ever to continue this mission. We’re proud to support MPI and their…

    Breaking News

  • In-person Events Safer than Daily Activities: Study

    Amid uncertainty of the fourth COVID wave fuelled by the Delta variant, research shows attending in-person business events is safer than daily activities like going to the grocery store, and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the infection rates were as much as 95 percent lower than the U.S. at large. Modelling found risks of infection at events to be as much as eight times less than the metropolitan…

    Breaking News

  • Why you Should Work with a Staffing Agency

    With provinces in various stages of re-opening, in-person events have resumed in some parts of the country. Now is the time to turn everyday people into purchasers and reward loyal customers. One of the most effective ways to accomplish this is by implementing a brand ambassador marketing strategy. But how do you find brand ambassadors and promotional staff? To start, connect with a staffing agency. At their very core, a staffing agency is a company that provides its clients with…

    Event Operations

  • Major Trade Show Requires Proof of Vaccination to Attend

    The Consumer Technology Association (CTA) has announced proof of vaccination is required for in-person attendees of CES 2022. “Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” says CTA president and CEO, Gary Shapiro. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols.” CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement but no decision has been made…

    Breaking News

  • Could Provinces’ Early Lifting of COVID Rules Set the Events Industry Back?

    In a matter of days, the Alberta government will lift all remaining COVID-19 public health restrictions that have been in place for most of the pandemic. As of Aug. 16, masks will be completely optional except in certain settings like acute care or continuing care facilities, and people who test positive for COVID-19 will not be required to quarantine anymore. Isolation hotels and quarantine support will also no longer be available and by month’s end, COVID-19 tests will only be…

    Event Operations

  • How to Create a Budget for your Event

    Creating an event budget can be challenging. After all, there is a lot to consider. In addition to necessary costs like the venue and event staff, you want to allow for unexpected expenses, hidden fees that will undoubtedly crop up and an emergency fund. Here are eight tips to help you prepare for the unknowns and set your event up for success. 1. Identify Goals and Primary KPIs Budgeting for your event usually occurs after the main objectives have been…

    Event Budgeting, Event Operations, Meeting Checklists

  • 5 Questions to Ask Before Pricing your Hybrid Event

    As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…

    Event Operations, Meeting Checklists, Virtual Events

  • Events Industry Merger Solidifies Management Strength

    Two Canadian event management companies have merged. ProPlan Conferences and Events has joined forces with CanPlan Event and Conference Services Inc. In doing so, ProPlan founder Bettyanne Sherrer will become a member of the CanPlan executive team, which includes co-founders Ann Clemenson and Patricia Pearson, and Maria Montesinos who joined the corporation in 2017. “Bettyanne, who has received many industry awards, including being inducted into the Hall of Fame twice, is the talent behind major international events, the successful launch…

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