News & Articles - events industry

  • Five Questions to Ask Before Pricing your Hybrid Event

    As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…

    Event Operations, Meeting Checklists, Virtual Events

  • Events Industry Merger Solidifies Management Strength

    Two Canadian event management companies have merged. ProPlan Conferences and Events has joined forces with CanPlan Event and Conference Services Inc. In doing so, ProPlan founder Bettyanne Sherrer will become a member of the CanPlan executive team, which includes co-founders Ann Clemenson and Patricia Pearson, and Maria Montesinos who joined the corporation in 2017. “Bettyanne, who has received many industry awards, including being inducted into the Hall of Fame twice, is the talent behind major international events, the successful launch…

    Breaking News

  • Corporate Holiday Events, Planning the New Normal

    Can you feel it? Events are more appreciated than ever. The global pandemic is finally being beaten back in Canada. We are so ready to get to our better, bigger life. Thanks in large part to Canadians valuing health procedures and the vast majority getting vaccinated, most areas of our lives are going forward with a new normal. As lock-down restrictions open up, event planning is returning from virtual rectangles to live, in-person events and a mix of both. As…

    Event Operations

  • What Events Industry Experts Think About the 2021 Federal Budget

    The Liberal government delivered its long-awaited budget last month, unveiling $101.4 billion in new spending. Supports were specifically promised to aid the recovery of Canada’s hard-hit tourism industry, which includes meetings and business events. It outlines $1 billion over three years for tourism, starting in 2021/2022; a $500-million Tourism Relief Fund to support investments by local tourism businesses in adapting to the pandemic; a $595-million Recovery Hiring Program to make it easier for businesses to hire back laid-off workers or…

    The Business of Meetings

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Calgary Convention Centre Expansion Project Construction Now Underway

    Crews have broken ground on the $500 million BMO Centre expansion at Calgary’s Stampede Park in the city’s developing culture and entertainment district. “We are thrilled to see this project move into the construction phase on schedule,” said Kate Thompson, president and CEO of the Calgary Municipal Land Corp. (CMLC). “I believe it’s just the beginning of big, positive change for this district and downtown Calgary as a whole — something that’s going to be galvanizing for our city, which, as…

    Breaking News

  • How to Choose the Right Venue for your Hybrid Event

    2020 saw many events turn virtual due to the pandemic. This year, with the vaccination rollout now in full swing, hybrid events are slated to become the most popular event type. Much like in-person events, the venue can make or break a hybrid event’s success. For face-to-face events, the right spot will depend on the event’s size, duration and audience. Other considerations include budget, catering, parking, accommodation and venue availability. These factors are also important when planning a hybrid event…

    Event Operations

  • Whistler Resort Revamps Meetings, Events Offerings

    Four Seasons Resort and Residences Whistler has reinvented its meetings and events services. The luxury hotel is offering enhanced hybrid meeting solutions and the option to run meetings concurrently at the same venue. The in-person audience can participate with any number of virtual attendees, thanks to state-of-the art technology and health and safety measures. “Our mission is to create a bespoke experience for all participants, whether attending an event physically or virtually,” says general manager, Ali Mohammed. Attendees can experience…

    Breaking News

  • New Virtual Tool Helps with Event Planning in Ottawa

    Ottawa Tourism has launched an interactive tool, Virtually Ottawa, with the goal of inspiring conference planners from around the world to consider Canada’s capital for future events. “Ottawa Tourism’s business events team is proud to launch this tool, which allows them to show-off Ottawa’s assets in a safe and secure, accessible way to meeting planners both near and far,” says Ottawa Tourism president and CEO, Michael Crockatt. “Given that many meetings are booked years in advance, this allows our staff…

    Breaking News

  • EY Centre Names New Show Services Provider

    Eastern Ontario’s largest exhibition centre has a new show services provider. EY Centre announced its official partnership with Stronco on April 15. “It was paramount for us to choose an experienced partner who has a depth of experience and reputation for service excellence to seamlessly support our customers through post-pandemic recovery,” says EY Centre general manager, Neill Bales. “Stronco’s solid roots in the industry, especially in the Ontario market, made (it) the ideal partner of choice for our facility. The…

    Breaking News

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