News & Articles - event value

  • Building event value by creating trust

    When I began writing Intentional Event Design: Our Professional Opportunity, it was to delve into and provide information on designing events that are people-centric and purpose-driven. The more I wrote, the more I realized it came down to one thing: using meetings to build trust – in the organization, between teams, and between solution providers and their potential clients. To create environments that allow the time and space for conversations is part art and part (neuro) science, and deeply understanding…

    Event Branding & Marketing, Event Operations

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