Measuring event success: 16 tips for helping your clients understand money well spent

After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value … Continue reading

How to increase pre-conference engagement with social media and games

Engaging your attendees prior to the event is the best way to ensure participants will be excited during the show and even afterward. Encouraging participation before the event sets the stage for high levels of engagement because your audience will … Continue reading

25 ways your event can give back

Did you know… If every participant at a tradeshow in Canada helped assemble relief kits, it would benefit over two million people in need? If guests at incentive programs in Canada volunteered for just 30 minutes, it would make half … Continue reading